Drunk Elephant's Lala Retro Whipped Cream Now Features Ceramides
Laura McQuarrie — June 13, 2019 — Fashion
References: drunkelephant & prnewswire
Drunk Elephant's award-winning Lala Retro Whipped Cream has now been reformulated with plant ceramide complex for added skin barrier support and protection from everyday stressors. The new and improved Lala Retro Whipped Cream with Ceramides is infused with six rare African oils and other clean ingredients to fight signs of aging. The improved formula boasts the ability to help skin retain moisture for long periods of time and is versatile enough to be applied anytime, as well as combined with any other Drunk Elephant skincare product.
While the Lala Retro Whipped Cream with Ceramides officially launches in July, Drunk Elephant is giving fans the chance to try the reformulated version of the product early at its experiential NYC House of Drunk pop-up.
While the Lala Retro Whipped Cream with Ceramides officially launches in July, Drunk Elephant is giving fans the chance to try the reformulated version of the product early at its experiential NYC House of Drunk pop-up.
Trend Themes
1. Plant-based Skincare - Drunk Elephant's reformulation with plant ceramide complex presents an opportunity for businesses to invest in and innovate with plant-based skincare.
2. Anti-aging Skincare - The improved formula's ability to fight signs of aging highlights the potential for businesses to create and/or upgrade their own anti-aging skincare lines.
3. Experiential Marketing - Drunk Elephant's pop-up event showcases the opportunity for businesses to create immersive, experiential marketing experiences for customers.
Industry Implications
1. Personal Care - The reformulation of Drunk Elephant's skincare product highlights the potential for disruption and innovation in the personal care industry.
2. Beauty - The inclusion of six rare African oils presents an opportunity for beauty companies to incorporate unique, exotic ingredients in their own products.
3. Retail - Drunk Elephant's pop-up event demonstrates the potential for innovation in the retail industry through immersive, experiential marketing experiences.
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