Aveda's Shampure Nurturing Shampoo Bar Supports Clean Water Initiatives
Laura McQuarrie — April 1, 2021 — Fashion
References: aveda & cosmeticsbusiness
Aveda's new Shampure Nurturing Shampoo Bar is 94% naturally derived and beneficial for providing care with a signature aroma and without ingredients like mineral oil, animal ingredients and silicones. The limited-edition Shampure Nurturing Shampoo Bar can be worked up to a lather in the hands or directly onto wet hair, and it can be finished off with the complementary Shampure Nurturing Conditioner. The vegan and cruelty-free shampoo bar is one that's both waste-reducing and resource-sharing.
For Earth Day this year, Aveda is joining forces with charity: water to support safe water initiatives like bringing clean water to people in need in India, Nepal, Madagascar and Ethiopia. On top of donating $5 from the sale of every Shampure Nurturing Shampoo Bar, Aveda will also be supporting the initiative with the sales of other products, lines and sets.
For Earth Day this year, Aveda is joining forces with charity: water to support safe water initiatives like bringing clean water to people in need in India, Nepal, Madagascar and Ethiopia. On top of donating $5 from the sale of every Shampure Nurturing Shampoo Bar, Aveda will also be supporting the initiative with the sales of other products, lines and sets.
Trend Themes
1. Natural Shampoo Bars - The natural and eco-friendly trend is disrupting the traditional shampoo industry, opening up opportunities for ingredient innovation and eco-friendly packaging designs.
2. Charitable Product Partnership - Companies partnering with charitable organizations to promote social and environmental causes encourages brand reputation and consumer loyalty, while serving as a means for social impact.
3. Vegan & Cruelty-free Haircare - The rise in consumer awareness of animal welfare and environmental concerns is creating opportunities for brands to create more vegan and cruelty-free haircare products, leading to an increased demand in the market.
Industry Implications
1. Haircare Products - The haircare industry can benefit from offering more eco-friendly and natural alternatives to traditional shampoo products, like shampoo bars, which appeal to consumers seeking sustainable and plastic-free alternatives.
2. Charitable Partnerships - Partnering with charitable organizations can benefit many industries and products, as it serves as both a means for social impact and a way for companies to build consumer loyalty and increase brand reputation.
3. Vegan & Cruelty-free Beauty Products - Industries focusing on beauty products can benefit from the rise in demand for vegan and cruelty-free alternatives, leading to opportunities for creating more eco-friendly and ethical haircare products like the Shampure Nurturing Shampoo Bar.
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