The Glossier You Perfume Solid Offers a Signature Scent in a New Form
Laura McQuarrie — February 5, 2018 — Fashion
References: glossier & refinery29
Following the launch of the Glossier You eau de parfum, the Millennial beauty brand's signature fragrance product, Glossier has now released the Glossier You Perfume Solid.
While the distinctive scent of Glossier You has not been reworked, the new product does introduce an entirely new way for consumers to apply the product in a more controlled fashion. The product boasts a formula that is said to melt into the skin, which is packed into a softly sculpted compact that neatly fits into one's palm.
In terms of scent, the Glossier You Perfume Solid is said to have base notes that are described as comfy, warm, smooth, salty, animalistic, long-lasting and addictive, plus top notes of earthy green iris root and spicy pink pepper.
Image Credit: Glossier
While the distinctive scent of Glossier You has not been reworked, the new product does introduce an entirely new way for consumers to apply the product in a more controlled fashion. The product boasts a formula that is said to melt into the skin, which is packed into a softly sculpted compact that neatly fits into one's palm.
In terms of scent, the Glossier You Perfume Solid is said to have base notes that are described as comfy, warm, smooth, salty, animalistic, long-lasting and addictive, plus top notes of earthy green iris root and spicy pink pepper.
Image Credit: Glossier
Trend Themes
1. Solid Perfume Formulas - New solid formats of perfumes are being developed to improve application efficiency and create a better user experience.
2. Melt-in Skincare - Incorporating melt-in formulas for skincare products offers a new level of hydration and product absorption.
3. Scent Personalization - Personalized scents will be a growing trend as consumers continue to seek unique fragrance options.
Industry Implications
1. Beauty - Beauty brands can invest in new product formats and formulas such as solid perfumes or melt-in skincare to differentiate themselves from competitors and attract consumers seeking a unique and efficient user experience.
2. Fragrance - Fragrance companies can create personalized scent options to meet the growing demand for unique signature scents among consumers.
3. Fashion - Fashion brands can incorporate scent branding into their products and marketing to create a more immersive brand experience for consumers.
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