Fiber-based packaging solutions are being used for sustainability purposes
Trend - Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options.
Insight - The food industry has an enormous impact on global pollution--from production processes and packaging to food waste. Climate change and pollution become greater concerns for consumers, more are trying to be mindful about their purchase decisions and turn to brands that help them make eco-conscious choices.
Insight - The food industry has an enormous impact on global pollution--from production processes and packaging to food waste. Climate change and pollution become greater concerns for consumers, more are trying to be mindful about their purchase decisions and turn to brands that help them make eco-conscious choices.
Workshop Question - How could your brand better prioritize sustainability?
Trend Themes
1. Sustainable-sourced Fiber-based Packaging - Sustainable-sourced fiber-based packaging is a newer packaging solution that's being used in the food industry as consumers become more mindful of their purchase decisions and turn to brands that help them make eco-conscious choices.
2. Fiber-based Packaging Innovation - Fiber-based packaging innovation is driving new possibilities in materials used for packaging, including sustainable-sourced wood fiber that can easily be flattened and recycled after use and fully-recyclable packaging solutions for ready-made meals and chilled foods.
3. Revised QSR Packaging Policies - Revised QSR packaging policies that prioritize more environmentally friendly solutions are being adopted by major fast food chains, including the removal of needless packaging and a switch to more sustainable materials.
Industry Implications
1. Food Industry - The food industry is being redefined by sustainable-sourced fiber-based packaging solutions that help reduce the industry's enormous impact on global pollution while meeting consumer demand for eco-conscious choices.
2. Packaging Industry - The packaging industry is experiencing significant disruptive innovation opportunities with the advent of fiber-based packaging solutions that replace traditional plastic packaging for a more sustainable future.
3. QSR Industry - The quick service restaurant industry is shifting towards more environmentally friendly solutions and adopting revised packaging policies that prioritize sustainability without sacrificing convenience.
