True North's Branding Identity Communicates Fresh and Sustainable Vibes
Kalin Ned — October 12, 2020 — Art & Design
References: thetruenorth.biz & behance.net
The chic produce packaging and the marketing materials that emphasize modern aesthetics are what make True North a desirable and intriguing brand—especially for the Millennial and Gen Z demographics which are often concerned with slick styles. The business is on a mission to "pave the way for a future full of health and convenience in the Middle East."
True North desired to position itself as a company that makes fresh produce available in a budget- and environment-friendly way. The aesthetic of the chic produce packaging emphasizes a minimalist approach and an eye-catching logo. Dubai-based designer ElSayed Gomaa who worked on the branding project employed an earthy palette—yellow for sun, black for soil, and green for leaf.
Image Credit: True North
True North desired to position itself as a company that makes fresh produce available in a budget- and environment-friendly way. The aesthetic of the chic produce packaging emphasizes a minimalist approach and an eye-catching logo. Dubai-based designer ElSayed Gomaa who worked on the branding project employed an earthy palette—yellow for sun, black for soil, and green for leaf.
Image Credit: True North
Trend Themes
1. Chic Produce Packaging - Brands can appeal to younger demographics and communicate a sustainable message by designing clean and modern packaging with earthy color palettes.
2. Minimalist Branding - Companies can create a unique brand identity and stand out from competitors by adopting a minimalist approach to packaging design and emphasizing their logo.
3. Sustainable Marketing - Businesses can attract customers who are environmentally conscious by using marketing materials to highlight their commitment to sustainability and eco-friendly practices.
Industry Implications
1. Food Packaging - Companies in the food packaging industry can differentiate themselves and appeal to younger, eco-conscious demographics by adopting minimalist design with earthy color palettes.
2. Produce Retail - Produce retailers can create a competitive edge by partnering with design firms to create chic packaging that appeals to younger demographics and highlights sustainable practices.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses promote sustainable practices and eco-friendly solutions to attract environmentally conscious customers.
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