These Vegan Labels from Avery Dennison are Certified
Michael Hemsworth — February 6, 2022 — Eco
References: averydennison & packagingeurope
These vegan labels have been shown off by Avery Dennison as a new lineup of packaging solutions that will help to support consumers in their quest for truly cruelty-free cosmetics. The labels are achieved with no animal-derived components and were created without any animal testing as well as GMOs of animal origin. The packaging has received the seal of approval from EVE VEGAN in France, and consists of six paper facestocks along with three adhesives and two liners.
Product Manager at Avery Dennison Luuk Zonneveld spoke on the new vegan labels saying, "Veganism goes beyond diet. It’s a philosophy and way of life centred on avoiding animal exploitation for food, clothing and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to being cruelty-free to the next level with these innovative labels developed by our R&D team.”
Product Manager at Avery Dennison Luuk Zonneveld spoke on the new vegan labels saying, "Veganism goes beyond diet. It’s a philosophy and way of life centred on avoiding animal exploitation for food, clothing and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to being cruelty-free to the next level with these innovative labels developed by our R&D team.”
Trend Themes
1. Cruelty-free Packaging - A new lineup of packaging solutions that support consumers in their quest for truly cruelty-free cosmetics offers opportunities for innovative packaging designs that are both sustainable and ethical.
2. Vegan Labeling - As more consumers demand transparency and ethical practices from beauty brands, there is a growing trend towards vegan labeling as a way to meet the needs of a socially conscious audience.
3. Alternative Material Packaging - With more environmentally conscious consumers willing to pay a premium for sustainable packaging, there is an opportunity for brands to experiment with non-traditional materials like plant-based plastics or biodegradable packaging materials.
Industry Implications
1. Cosmetics - As seen in the Avery Dennison example, cosmetics brands can increase their ethical standing and appeal to a socially conscious audience by embracing cruelty-free packaging trends and vegan labeling.
2. Packaging - Innovation in the packaging industry is needed to keep up with changing consumer tastes and preferences towards ethical and sustainable products, creating opportunity to shift to animal-free, cruelty-free, and sustainable materials.
3. Fashion - As the Avery Dennison labels show, the trend towards vegan and cruelty-free products extends beyond cosmetics, offering innovative label and packaging designs to the fashion industry as well.
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