Brands incorporate antibacterial elements into period products
Trend - Brands that specialize in menstrual hygiene products are now incorporating antibacterial materials into their products in order to ensure optimal health and cleanliness. These products include everything from pads to feminine hygiene underwear.
Insight - Women and girls are increasingly promoting the need for brands and institutions to invest in their health and wellbeing--particularly menstruation, which can have physical, mental, and even social impacts. When it comes to menstrual hygiene products, women are seeking affordability, comfortable designs, and additional elements like moisture-wicking features and odor control. Brands that are able to combine those functions appeal to a wide range of consumers.
Insight - Women and girls are increasingly promoting the need for brands and institutions to invest in their health and wellbeing--particularly menstruation, which can have physical, mental, and even social impacts. When it comes to menstrual hygiene products, women are seeking affordability, comfortable designs, and additional elements like moisture-wicking features and odor control. Brands that are able to combine those functions appeal to a wide range of consumers.
Workshop Question - How could your brand better prioritize the needs of underserved demographics?
Trend Themes
1. Antibacterial Menstrual Products - The surge in antibacterial menstrual hygiene products highlights the growing preference for preventative health and hygiene solutions during menstruation.
2. Sustainable Period Care - Consumers are increasingly seeking affordable, eco-friendly, and comfortable menstrual hygiene products that reduce the environmental impact of single-use materials.
3. Menstrual Cup Accessories - The rising popularity of menstrual cups has propelled an entire industry of menstrual cup accessories, including steamers, wipes, and cases, that enhance the user experience.
Industry Implications
1. Personal Care - The personal care industry can innovate to provide sustainable, antibacterial, and comfortable menstrual hygiene products to cater to consumers' health and wellbeing needs.
2. E-commerce - The e-commerce industry can create inclusive online marketplaces that offer a range of menstrual hygiene products and accessories for consumers seeking affordability and convenience.
3. Healthcare - The healthcare industry can provide education and resources on menstrual hygiene best practices and preventative health measures to promote overall menstrual and reproductive health.
