No Evil Foods Revamps Its Branding with All-New Packaging Designs
Niko Pajkovic — February 16, 2022 — Marketing
References: noevilfoods & theshelbyreport
No Evil Foods, a North Carolina-based food brand specializing in plant-based alternatives, has revealed its all-new packaging designs created in collaboration with design firm Made Outside.
The new packaging aims to reinstate the company's value proposition -- that No Evil Foods offers sustainable plant-based meat made from simple ingredients -- while introducing a series of new color schemes and high-quality photography. In addition, the new designs are printed on the Sustainable Forestry Initiative certified paperboard. According to the company, the use of the SFI certified material will result in a significant improvement to the company's overall environmental impact.
"In the era of COVID, with restricted field marketing and demo opportunities, we needed our packaging to work harder on the shelf, and we believe our new lineup will really stand out. Our look has changed, but our customers can expect our commitments to creating plant meat from simple, animal-free ingredients and environmental sustainability to remain as true as ever,” stated Sadrah Schadel, co-founder and chief creative officer.
Image Credit: No Evil Foods
The new packaging aims to reinstate the company's value proposition -- that No Evil Foods offers sustainable plant-based meat made from simple ingredients -- while introducing a series of new color schemes and high-quality photography. In addition, the new designs are printed on the Sustainable Forestry Initiative certified paperboard. According to the company, the use of the SFI certified material will result in a significant improvement to the company's overall environmental impact.
"In the era of COVID, with restricted field marketing and demo opportunities, we needed our packaging to work harder on the shelf, and we believe our new lineup will really stand out. Our look has changed, but our customers can expect our commitments to creating plant meat from simple, animal-free ingredients and environmental sustainability to remain as true as ever,” stated Sadrah Schadel, co-founder and chief creative officer.
Image Credit: No Evil Foods
Trend Themes
1. Sustainable Packaging - There is an opportunity to further explore the use of sustainable packaging materials to improve environmental impact and customer appeal in the food industry.
2. Plant-based Alternatives - Consumers are expressing an increased interest in plant-based meat alternatives, creating a potential disruption in the meat industry.
3. Improved Packaging Design - Improved packaging design that uses high-quality photography and appealing color schemes can help brands stand out on the shelf, especially in the absence of field marketing and demos.
Industry Implications
1. Food Packaging - Food packaging companies can look into sustainable packaging materials to improve environmental impact and customer appeal.
2. Plant-based Food - The trend towards plant-based meat alternatives creates opportunities for companies in the food industry to explore and innovate in this space.
3. Design and Branding - Opportunities exist for design firms and branding agencies to partner with companies in various industries to create visually appealing packaging that stands out on the shelf.
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