Will.i.am's 'i.am Buttons' Turn Into a Necklace When Not in Use
References: iamplus & techcrunch
The i.am Buttons, a new set of Bluetooth headphones from Will.i.am, act as a happy medium between the problems that plague both wireless and wired headphones. Whereas wireless headphones run the risk of getting lost easily and wired headphones are bulky and unwieldy when stored, the i.am Buttons come with a cable, but not for transmitting music.
While still wireless Bluetooth headphones in the traditional sense, the i.am Buttons come with a wire that attaches them not to a music device, but to one another. The cable has some technological features, like a microphone and a controller, but its primary purpose is to act as a chain for the headphones' other formation: a necklace. The ear buds themselves have metal disks attached to the outside that magnetically clip together when taken off, turning the headphones into a stylish accessory.
While still wireless Bluetooth headphones in the traditional sense, the i.am Buttons come with a wire that attaches them not to a music device, but to one another. The cable has some technological features, like a microphone and a controller, but its primary purpose is to act as a chain for the headphones' other formation: a necklace. The ear buds themselves have metal disks attached to the outside that magnetically clip together when taken off, turning the headphones into a stylish accessory.
Trend Themes
1. Bluetooth Jewelry - There is an opportunity for the jewelry industry to merge with technology and create fashionable wearable technology items like the i.am Buttons.
2. Magnetic Wearable Technology - The use of magnetic disks to hold together wearable technology like headphones can inspire other companies to eliminate the use of wires and make product storage more convenient.
3. Smart Cables - The addition of a microphone and controller features on the cable of the i.am Buttons can lead to other companies innovating on the traditional headphone cable and improve user functionality.
Industry Implications
1. Consumer Electronics - The growth of technological wearables in the form of jewelry and accessories can inspire companies to develop similar products that combine fashion and electronics.
2. Fashion Accessories - The i.am Buttons can inspire other fashion accessory industries like bags, hats and watches to integrate technology seamlessly into their designs.
3. Audio Equipment - The creation of the i.am Buttons highlights the possibility of companies innovating the traditional headphone cable, while still maintaining advanced audio equipment capabilities.
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