SKINS Designed 'Esportanto' as a Universal Language for Sports Fans
Laura McQuarrie — August 13, 2016 — Special
References: skins.net & campaignbrief
For the Rio 2016 Olympics, Australian sportswear brand SKINS created 'Esportanto' as an emoji-based universal language that fans can use to communicate with one another, regardless of what native language they speak.
At first the language might seem a bit cryptic, but it's easy to understand once a few basic words are identified. For instance, Esportanto spells out "Olympics" by using an "O," flexing biceps (for "limb") and a framed photograph emoji (to represent "pics").
This year, heightened emphasis has been put on social media integration for the Olympics, leading some to call this year's event the 'Smartphone Olympics.' Other emojis that are appearing for this year's games include official ones from Twitter, as well as the 'BoltMoji' keyboard from Puma that celebrates Usain Bolt as the fastest man in the world.
At first the language might seem a bit cryptic, but it's easy to understand once a few basic words are identified. For instance, Esportanto spells out "Olympics" by using an "O," flexing biceps (for "limb") and a framed photograph emoji (to represent "pics").
This year, heightened emphasis has been put on social media integration for the Olympics, leading some to call this year's event the 'Smartphone Olympics.' Other emojis that are appearing for this year's games include official ones from Twitter, as well as the 'BoltMoji' keyboard from Puma that celebrates Usain Bolt as the fastest man in the world.
Trend Themes
1. Emoji Language - The use of emoji-based languages for communication in various contexts.
2. Social Media Integration - Integrating social media platforms into events for enhanced engagement and interaction.
3. Smartphone Olympics - An increased focus on technology and smartphone usage during the Olympic Games.
Industry Implications
1. Sportswear - Creating innovative sportswear designs and products that incorporate emoji languages and social media integration.
2. Technology - Developing mobile applications and platforms for enhanced user engagement and interaction during major events like the Olympics.
3. Language and Communication - Designing universal languages or communication tools that can be used across different cultures and languages during global events.
1.5
Score
Popularity
Activity
Freshness
