The cannabis industry markets products and services in holiday themes
Trend - The North American cannabis industry is entering the holiday market, with everything from celebratory champagnes to festive desserts being offered in holiday themes. These products offer a relaxed alternative to more rowdy, alcohol-based holiday celebrations.
Insight - This holiday season, people around the world are being encouraged to limit their celebrations in the name of public health. Thus, more people are celebrating this season with relaxed and intimate rituals within their own homes. These consumers are looking for items that are in keeping with the theme of the season, but also acknowledge the alternate nature of their celebrations this year.
Insight - This holiday season, people around the world are being encouraged to limit their celebrations in the name of public health. Thus, more people are celebrating this season with relaxed and intimate rituals within their own homes. These consumers are looking for items that are in keeping with the theme of the season, but also acknowledge the alternate nature of their celebrations this year.
Workshop Question - How could your brand better respond to changed consumer lifestyles?
Trend Themes
1. Holiday-themed Cannabis Products - The North American cannabis industry is targeting holidays with products such as festive desserts and champagnes, offering less rowdy and alcohol-based alternatives.
2. Cbd-infused Holiday Edibles - CBD-infused edibles such as puddings, turkey gravy, and advent calendars are being introduced for occasions such as Christmas, providing portion-controlled doses of relaxation, stress-relief, and health-focus.
3. Cannabis-infused Beverages - Low-dose cannabis beverages in various flavors are being offered, such as the new Cranberry Sage flavor and Magic Bubbly limited-edition sparkling apple juice, providing an alternative refreshment to conventional alcoholic beverages.
Industry Implications
1. Cannabis Industry - The cannabis industry can further develop festive, themed, and low-dose cannabis products and beverages, responding to the increased demand for health-focused, less-alcohol-based, and portion-controlled doses during holidays.
2. Food and Beverage Industry - The food and beverage industry can explore opportunities to infuse CBD in holiday-themed edibles and desserts for a stress-relieving, relaxation-inducing experience that complements intimate, at-home celebrations and promotes health and wellness.
3. Hospitality Industry - The hospitality industry such as restaurants, bars, and hotels can incorporate low-dose cannabis beverages into their menu, offering an innovative and attractive option for consumers looking for a unique, relaxing, and health-focused experience during their holiday gatherings.
4 Featured, 35 Examples:
61,789 Total Clicks
Date Range:
Nov 19 — Dec 20
Trending:
Warm
Consumer Insight Topics:
