Cann Launched New Herbaceous CBD and THC-Infused Boozy Beverages
Grace Mahas — July 30, 2019 — Lifestyle
References: drinkcann & techcrunch
With the market for CBD and THC-Infused intoxicants growing, Los Angeles-based company Cann has entered the market with its new botanical, cannabis-infused, boozy beverages. The company was founded by entrepreneurs Jake Bullock and Luke Anderson, and has been venture-backed by the delivery service company 'Eaze.'
The drinks contain a low level of alcohol and are meant to leave consumers with a mild and energizing buzz. Since the drink is ingested, users can enjoy the cannabis effects right after. In addition, the effects subside faster than edibles and typically dwindle after about an hour.
The drinks come in a variety of flavors including 'Lemon Lavender,' 'Blood Orange Carda,' and 'Grapefruit Rosemary' and boast playful, vibrant packaging. The drinks are not only intoxicating but also health-focused and contain no artificial flavors, gluten, stevia and are Non-GMO.
The drinks contain a low level of alcohol and are meant to leave consumers with a mild and energizing buzz. Since the drink is ingested, users can enjoy the cannabis effects right after. In addition, the effects subside faster than edibles and typically dwindle after about an hour.
The drinks come in a variety of flavors including 'Lemon Lavender,' 'Blood Orange Carda,' and 'Grapefruit Rosemary' and boast playful, vibrant packaging. The drinks are not only intoxicating but also health-focused and contain no artificial flavors, gluten, stevia and are Non-GMO.
Trend Themes
1. Cbd-infused Beverages - Opportunities for companies to enter the growing market for CBD-infused beverages, potentially disrupting traditional alcoholic beverage industries.
2. Cannabis-infused Intoxicants - Innovative companies may explore cannabis-infused beverages as an alternative to traditional edibles, providing consumers with a faster, more immediate high.
3. Health-focused Intoxicants - There is a growing demand for intoxicants that are both enjoyable and health-conscious, creating an opportunity for companies to create new products that meet this need.
Industry Implications
1. Beverage - The beverage industry may be disrupted by the emergence of CBD and cannabis-infused intoxicants.
2. Delivery Services - Delivery services like Eaze, which has supported Cann, may benefit from the growth of the CBD and cannabis-infused intoxicant market by offering these products for delivery.
3. Natural and Organic Products - Consumers who are health-conscious and seeking natural and organic products may be drawn to the health-focused, non-artificial ingredients present in Cann's new intoxicants.
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