The Tweed Cannabis-Infused Carbonated Beverage is Mellow
Michael Hemsworth — November 28, 2019 — Marketing
References: canopygrowth & foodbev
The Tweed cannabis-infused carbonated beverage has been unveiled by Canopy Growth as a premium ready-to-drink product for consumers who are looking for a high-quality refreshment with a relaxing profile. Made with premium cannabis, the drinks come in three flavors including Penelope & Tonic that contains 1.5mg of CBD and 2mb of THC, while the Bakerstreet & Gingerale and Houndstooth & Soda varieties each contain 2mg of THC. Each of the drinks are demurely branded to make them appealing to discerning consumers who might be experienced fans of cannabis or looking to just get started.
The Tweed cannabis-infused carbonated beverage was boasted by Canopy Growth CEO Mark Zekulin who said, "With the coming of Cannabis 2.0, our goal is to provide customers with the best quality products, and I truly believe through the hard work and dedication of our team, we have delivered just that."
The Tweed cannabis-infused carbonated beverage was boasted by Canopy Growth CEO Mark Zekulin who said, "With the coming of Cannabis 2.0, our goal is to provide customers with the best quality products, and I truly believe through the hard work and dedication of our team, we have delivered just that."
Trend Themes
1. Cannabis-infused Beverages - The trend of cannabis-infused drinks is disrupting the beverage industry, presenting opportunities for companies to create innovative flavors and experiences.
2. Ready-to-drink Products - The popularity of ready-to-drink cannabis beverages is increasing, indicating a need for convenient and accessible consumption options.
3. Low-dose Cannabis Products - The trend towards low-dose cannabis drinks is disrupting the cannabis industry, opening up opportunities for companies to create products for consumers who are new to cannabis or prefer milder effects.
Industry Implications
1. Beverage Industry - The trend of cannabis-infused beverages is disrupting the beverage industry, presenting opportunities for companies to create innovative products that capitalize on the growing interest in cannabis consumption.
2. Cannabis Industry - The popularity of low-dose cannabis products is disrupting the cannabis industry, presenting opportunities for companies to target new and/or infrequent consumers who may be intimidated by high THC levels.
3. Packaged Goods Industry - The trend towards ready-to-drink cannabis beverages is disrupting the packaged goods industry, indicating a need for convenient and accessible cannabis consumption options that can be easily transported and consumed on-the-go.
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