Tech accessories are being designed with anti-microbial capabilities
Trend - Self-sanitizing products are on the rise and since personal technology is frequently used, companies are developing anti-microbial tech accessories—like phone cases, screen protectors, laptop sleeves, and the like.
Insight - The COVID-19 pandemic and the accompanying government-imposed restrictions have made consumers very wary of the cleanliness of surfaces. As individuals are striving to "flatten the curve,", they are being increasingly mindful of their hygiene habits—both in terms of their body, as well as their possessions. In doing so, they not only feel safer but also gain peace of mind that they are doing their part in keeping their family and friends safe.
Insight - The COVID-19 pandemic and the accompanying government-imposed restrictions have made consumers very wary of the cleanliness of surfaces. As individuals are striving to "flatten the curve,", they are being increasingly mindful of their hygiene habits—both in terms of their body, as well as their possessions. In doing so, they not only feel safer but also gain peace of mind that they are doing their part in keeping their family and friends safe.
Workshop Question - How can your brand offer reassurance to consumers in a crisis?
Trend Themes
1. Self-sanitizing Products - The rise of self-sanitizing products due to increased consumer mindfulness of hygiene habits, especially personal tech.
2. Anti-microbial Tech Accessories - Anti-microbial tech accessories like phone cases, screen protectors, laptop sleeves are being developed to ease consumer germ-related stress.
3. UV Light Sterilization - UV light sterilization is being incorporated in the design of in-ear headphones and phone cases, on top of built-in antimicrobial treatments.
Industry Implications
1. Personal Tech - Companies manufacturing personal tech can innovate and incorporate anti-microbial properties and UV light sterilization in their products.
2. Consumer Cleaning Products - Consumer cleaning product manufacturers can explore and expand their product lines to include self-sanitizing items for personal tech and other belongings.
3. Medical Supplies - Medical supply manufacturers can expand their range and include products with anti-microbial properties for everyday items like phones and laptops.
4 Featured, 36 Examples:
57,292 Total Clicks
Date Range:
Oct 20 — Dec 20
Trending:
Warm
Consumer Insight Topics:
