Tokyo Smoke & Holt Renfrew Created a Cannabis Accessory Capsule
Laura McQuarrie — November 2, 2019 — Art & Design
References: holtrenfrew & prnewswire
Canadian cannabis brand Tokyo Smoke and luxury retailer Holt Renfrew teamed up to create a cannabis accessory capsule collection with designs covered in the retailer's iconic Holiday Toile print. In the collection, which is launching just in time for the holidays, consumers will discover pieces like the Catch All Tray and the Storage Jar, both of which are marked by wintery design details.
At Holt Renfrew locations in Vancouver and Toronto, there are holiday pop-up accessory shops where the items from the capsule can be found. The special edition products will be featured alongside other fashion-forward products from Tokyo Smoke, which appeal to cannabis users of all kinds. These pop-ups are styled to be bright, spacious and inviting of sensory experiences and product education.
At Holt Renfrew locations in Vancouver and Toronto, there are holiday pop-up accessory shops where the items from the capsule can be found. The special edition products will be featured alongside other fashion-forward products from Tokyo Smoke, which appeal to cannabis users of all kinds. These pop-ups are styled to be bright, spacious and inviting of sensory experiences and product education.
Trend Themes
1. Luxury Cannabis Accessories - Disruptive innovation opportunity: Create high-end, fashion-forward cannabis accessories catering to luxury consumers.
2. Collaborative Retail Partnerships - Disruptive innovation opportunity: Collaborate with retailers to create special edition cannabis accessories, tapping into their established customer base.
3. In-store Sensory Experiences - Disruptive innovation opportunity: Design immersive and educational in-store experiences to showcase cannabis accessories and enhance brand engagement.
Industry Implications
1. Cannabis - Disruptive innovation opportunity: Develop new cannabis accessory collections that merge style, functionality, and quality.
2. Luxury Retail - Disruptive innovation opportunity: Partner with cannabis brands to create exclusive cannabis accessory collections for high-end retail stores.
3. Retail Design - Disruptive innovation opportunity: Design innovative retail spaces that offer immersive sensory experiences to showcase and educate customers about cannabis accessories.
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