This New Sneaker Line Celebrates Women Who Redefine Gender Roles
Katherine Pendrill — August 6, 2015 — Fashion
Puma teamed up with Solange to produce a new line of sneakers that celebrates powerful and inspiring women who redefine gender roles. While the singer has teamed up with Puma before, her latest collaboration celebrates female success and high-fashion.
The new line is called 'Word to the Woman' and features an updated version of Puma's Suede Classic WN's sneaker. According to a recent press release, the stylish sneaker line "celebrates women who innovate and redefine roles in various walks of life." In order to pay tribute to individuals who redefine gender roles, the campaign features inspiring women such as poet Cleo Wade and psychiatry resident Dr. Jessica Clemons. The idea is to highlight women who are both stylish and successful.
The new sneakers are available in four distinct hues, which include powder blue, vibrant green, navy blue or mustard yellow. Embracing the media's feminist presence, this sneaker range endorses strong females and aims to inspire consumers.
The new line is called 'Word to the Woman' and features an updated version of Puma's Suede Classic WN's sneaker. According to a recent press release, the stylish sneaker line "celebrates women who innovate and redefine roles in various walks of life." In order to pay tribute to individuals who redefine gender roles, the campaign features inspiring women such as poet Cleo Wade and psychiatry resident Dr. Jessica Clemons. The idea is to highlight women who are both stylish and successful.
The new sneakers are available in four distinct hues, which include powder blue, vibrant green, navy blue or mustard yellow. Embracing the media's feminist presence, this sneaker range endorses strong females and aims to inspire consumers.
Trend Themes
1. Female Empowerment Sneaker Lines - The trend of creating sneaker lines that celebrate powerful women who redefine gender roles is expanding opening up opportunities for brands to collaborate with entrepreneurs, designers, or public figures who embody empowering values.
2. Gender-inclusive Marketing Campaigns - Gender-inclusive marketing campaigns that resonate with consumers and complement fashion-forward and stylish products, such as Puma's Word to the Woman sneaker line, may be an avenue to reach a broader audience.
3. Celebrity-driven Collaborations - Collaborations between celebrities and brands, like Solange and Puma's Word to the Woman sneaker line, can attract young and passionate consumers who follow their favorite public figures and latest fashion trends.
Industry Implications
1. Footwear Industry - The footwear industry has the opportunity to create more empowering sneaker brands that resonate and celebrate powerful women and redefine gender roles.
2. Fashion Industry - The fashion industry can expand its reach by endorsing empowering values through apparel and accessories that celebrate women who successfully redefine gender roles.
3. Marketing and Advertising Industry - The marketing and advertising industry can drive sales and brand loyalty by aligning with empowering values that resonate with consumers and complement trendy or fashion-forward products, such as Puma's Word to the Woman sneaker line.
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