This Fall Pale Ale from New Belgium Brewing is Hop-Infused
Rebecca Byers — March 25, 2015 — Lifestyle
References: newbelgium
Infused with both Cascade and Amarillo hops, the Tour de Fall Pale Ale is a sublime autumnal beer on offer from Colorado-based New Belgium Brewing. The deep amber brew is one of the brewery's seasonal beers that gives you another thing to look forward to this fall.
The medium-bodied brew is a temperate fall option if you are looking for a beer that is balanced in terms of sweetness and bitterness.
This unique fall pale ale is a branded to tout some of the craft brewery's passions, like cycling culture. Each year, the microbrewery hosts a traveling bike-centered festival titled 'Tour de Fat,' which celebrates cycling as a safe and sustainable alternative method of transportation for people of all ages.
The medium-bodied brew is a temperate fall option if you are looking for a beer that is balanced in terms of sweetness and bitterness.
This unique fall pale ale is a branded to tout some of the craft brewery's passions, like cycling culture. Each year, the microbrewery hosts a traveling bike-centered festival titled 'Tour de Fat,' which celebrates cycling as a safe and sustainable alternative method of transportation for people of all ages.
Trend Themes
1. Hop-infused Beers - New Belgium Brewing's Tour de Fall Pale Ale showcases the trend of infusing beers with different hop varieties, providing a unique flavor experience.
2. Seasonal Craft Beers - The release of New Belgium Brewing's Tour de Fall Pale Ale highlights the trend of breweries creating seasonal offerings to cater to changing consumer preferences.
3. Branded Cultural Festivals - The 'Tour de Fat' festival organized by New Belgium Brewing demonstrates the trend of breweries creating branded cultural events to engage with their target audience.
Industry Implications
1. Craft Brewing - Craft breweries like New Belgium Brewing are at the forefront of innovation in creating hop-infused, seasonal beers that appeal to niche consumer segments.
2. Beverage Manufacturing - The trend of creating unique, seasonal brews like New Belgium Brewing's Tour de Fall Pale Ale presents opportunities for beverage manufacturers to tap into the growing craft beer market.
3. Event Planning and Marketing - The success of New Belgium Brewing's 'Tour de Fat' festival showcases the potential for event planning and marketing companies to collaborate with breweries in creating branded cultural events.
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