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Redneck Chic Couture

Clean the Sky - Positive Eco Trends & Breakthroughs

Vivienne Westwood Brings the Farm to Milan's Men for Fall 09

— January 20, 2009 — Fashion
While other designers are playing it safe in these times of economic crisis, Vivienne Westwood ignores the idea of going commercial with a rebellious 'redneck gone punk' men's fall 2009 runway at the Milan Fashion Week.

Overalls (with a surprising twist in the back) were accessorized by forks, carts and other farming tools.

I didn't think Vivienne Westwood could top the outrageousness of her gypsy runway, but she did!

Implications - Vivienne Westwood is a brilliant designer who has hit the mark once again with this incredible series of farm chic. What I particularly like about the fashion is that farm chic seems very estranged from high fashion. Take a look at these phenomenal images and tell the community what you think about them.
Trend Themes
1. Redneck Chic Couture - Vivienne Westwood's rebel 'redneck gone punk' men's line hints at an opportunity to disrupt the traditionally high-fashion runways by mixing eccentric styles with more grounded looks.
2. Farm-inspired Fashion - Designers can capitalize on Westwood's innovative approach to redefine traditional fashion norms by drawing inspiration from overlooked agricultural motifs and themes.
3. Redefining Masculinity - Westwood's runway display embraces unconventional masculine motifs, providing an opportunity for fashion industry professionals to continue pushing boundaries and redefine masculinity through clothing.
Industry Implications
1. Fashion Industry - Designers can use Westwood's innovative approach as a starting point to revamp Fashion Week runways and attract new consumers through unconventional styles.
2. Farming and Agriculture - Professionals within the farming and agriculture industries can capitalize on Westwood's farm-inspired runway to promote their products to a new audience.
3. Marketing and Advertising - Marketing teams can use Westwood's runway as inspiration to break from traditional advertising tactics and embrace unconventional, eye-catching campaigns that push the envelope of what is socially acceptable.
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