DIY Awesome, Credit Crunch Couture, Not Circuit City
Jeremy Gutsche — December 19, 2008 — Special
References: trendhunter
This year’s retailing season has been epitomized by the Circuit City bankruptcy. For consumers, it means that the economy is putting pressure on wallets. Accordingly, our first video gift guide illuminates all the things you can buy without going to Circuit City. Behold the Credit Crunch Gift Guide!
From DIY projects to credit crunch couture, this is not the Circuit City catalog.
Note that you can deep much deeper into our list by exploring several of the credit crunch gift clusters that we’ll be putting together over the next few weeks.
ORIGINALLY PUBLISHED 30/11/08
From DIY projects to credit crunch couture, this is not the Circuit City catalog.
Note that you can deep much deeper into our list by exploring several of the credit crunch gift clusters that we’ll be putting together over the next few weeks.
ORIGINALLY PUBLISHED 30/11/08
Trend Themes
1. Credit-crunch DIY - Opportunities to promote DIY projects and creative hobbies for people trying to save money during economic downturns.
2. Credit-crunch Couture - Opportunities to develop fashionable clothing lines with affordable fabric and materials that suit people's limited budgets.
3. Economic-pressure Consumerism - Opportunities to target budget-conscious consumers with products and services that offer affordability, value, and practicality.
Industry Implications
1. Craft Industry - The craft industry can promote DIY projects and creative hobbies as a way to save money and stimulate people's creativity during tough economic times.
2. Fashion Industry - The fashion industry can develop affordable clothing lines that cater to budget-conscious consumers without compromising on style, quality, and comfort.
3. Retail Industry - The retail industry can target those consumers under economic pressure while developing cost-effective strategies to provide attractive goods and services, e.g. discounts, special deals, loyalty programs.
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