This Star Wars: Battlefront for PS4 Ad Will Make You Miss Childhood
References: playstation & theverge
This galactic gaming for Star Wars: Battlefront on PS4 will make anyone miss their childhood. The ad aims to promote the playful, interactive game that will take you on a semi-permanent vacation from your office job.
The ad unfolds as a man is hunched over at a desk clearly not enjoying his chosen career path. On his desk is a small R2D2 figurine. He smiles and picks it up, which forces him to have a flashback about all his childhood memories. The memories range from wearing Star Wars-based Halloween costumes to coloring in a book. However, all the memories include the man's best friend. When he snaps out of his daydream, his best friend pulls up to the window in Star Wars battleship. Without hestiating the first man throws a chair through the window and the two men fly off into the exciting world of galactic gaming.
While the ad plays on emotion, it also makes the game much more appealing than working. The firing guns and blasting sound effects brings the game to life for the audience to really experience it.
The ad unfolds as a man is hunched over at a desk clearly not enjoying his chosen career path. On his desk is a small R2D2 figurine. He smiles and picks it up, which forces him to have a flashback about all his childhood memories. The memories range from wearing Star Wars-based Halloween costumes to coloring in a book. However, all the memories include the man's best friend. When he snaps out of his daydream, his best friend pulls up to the window in Star Wars battleship. Without hestiating the first man throws a chair through the window and the two men fly off into the exciting world of galactic gaming.
While the ad plays on emotion, it also makes the game much more appealing than working. The firing guns and blasting sound effects brings the game to life for the audience to really experience it.
Trend Themes
1. Nostalgia Marketing - Companies can tap into consumers' emotional connections to past experiences by incorporating nostalgic elements in their advertising campaigns.
2. Interactive Gaming Advertising - Advertisers can use interactive gaming elements in their ads to engage with consumers and promote the gaming experience.
3. Escapism Entertainment - With the rise of stressful work environments, the entertainment industry can offer consumers a temporary escape through immersive and engaging experiences like Star Wars: Battlefront.
Industry Implications
1. Gaming Industry - The gaming industry can use nostalgic and immersive marketing strategies to promote their product and engage with consumers.
2. Advertising Industry - Advertisers can capitalize on the trend of nostalgia marketing and use interactive gaming elements to create engaging ads that resonate with consumers.
3. Entertainment Industry - The entertainment industry can take advantage of the trend of escapism entertainment and offer consumers engaging and immersive experiences like Star Wars: Battlefront to provide temporary relief from real-world stress.
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