Oink App is Check-In Service of Foursqaure with the Review Service of Yelp
Christopher DeLuca — June 22, 2011 — Tech
References: oink & techcrunch
The Oink App, developed by Internet start-up wunderkind Kevin Rose, lets you rate and share anything around you; the app's tagline is "life is an adventure." This new app is currently connected to Twitter but not Facebook for the time being.
The concept behind the Oink app as explained by Rose is to draw upon the popularity of both check-in services like Foursquare and review websites like Yelp and subtract their shortcomings. For Foursquare, users can check-in both they can't rank their experience; and with Yelp, the reviews are often too long and don't work well in the mobile format.
The Oink app is a brilliant way to get people to share and rank their experiences of all the things that make up their day.
The concept behind the Oink app as explained by Rose is to draw upon the popularity of both check-in services like Foursquare and review websites like Yelp and subtract their shortcomings. For Foursquare, users can check-in both they can't rank their experience; and with Yelp, the reviews are often too long and don't work well in the mobile format.
The Oink app is a brilliant way to get people to share and rank their experiences of all the things that make up their day.
Trend Themes
1. Check-in Services - The Oink app combines the popularity of check-in services like Foursquare with the ability to rank experiences, creating a disruptive innovation opportunity in the location-based social networking industry.
2. Review Websites - The Oink app addresses the shortcomings of review websites like Yelp by allowing users to share and rank their experiences in a mobile-friendly format, presenting a disruptive innovation opportunity for the online review industry.
3. Mobile Social Networking - By integrating features from popular social networking platforms like Twitter, the Oink app offers a new way to share and discover experiences, leading to potential disruptive innovation in the mobile social networking industry.
Industry Implications
1. Location-based Social Networking - The Oink app's combination of check-in functionality and ranking system presents a disruptive innovation opportunity in the location-based social networking industry.
2. Online Review - The Oink app's mobile-friendly approach to sharing and ranking experiences could disrupt the online review industry by providing a more concise and user-friendly alternative.
3. Mobile Technology - Through its integration of social networking features, the Oink app opens up disruptive innovation opportunities in the mobile technology industry, particularly in the realm of user-generated content and personal recommendations.
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