The Facebook Who Is Who Game for Microsoft Challenges Who You Know
Jamie Danielle Munro — June 9, 2011 — Marketing
References: foursquare & adverblog
In order to try and keep MSN messenger on the map, Microsoft has come up with a new campaign titled the Facebook Who Is Who game. The game gives users the challenge of presenting them with ten pictures from their Facebook friends and sees just how many people you can name.
The advergame gives Facebook users a sense of who they actually know and also provides a great starting point for users to delete those unwanted Facebook "friends." That way, Microsoft is conveying their message that the chat the company has connected to Facebook provides an ideal opportunity for people to stay closely connected to their real friends on Facebook. The Facebook Who Is Who game can separate the true friends from the randoms with ease.
The advergame gives Facebook users a sense of who they actually know and also provides a great starting point for users to delete those unwanted Facebook "friends." That way, Microsoft is conveying their message that the chat the company has connected to Facebook provides an ideal opportunity for people to stay closely connected to their real friends on Facebook. The Facebook Who Is Who game can separate the true friends from the randoms with ease.
Trend Themes
1. Advergame Marketing - The utilization of game platforms to advertise products or services by brands is a disruptive innovation.
2. Social Media Engagement - Developing interactive social media campaigns that promote engagement between customers and brands is a disruptive innovation opportunity.
3. Data Collection Gaming - Using games to collect data on consumer behavior and preferences is a disruptive innovation opportunity for businesses.
Industry Implications
1. Advertising - The advertising industry can take advantage of advergame marketing to increase brand awareness and customer engagement.
2. Social Media - The social media industry can leverage interactive campaigns such as the Facebook Who Is Who game to boost user engagement and improve customer retention.
3. Market Research - The market research industry can utilize data collection gaming to gather consumer insights and provide more accurate data-driven recommendations to businesses.
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