The Capital One FarmVille Feature Lets Players Dress Their Avatars
Leslie Chen — June 4, 2011 — Marketing
References: farmvillefreak & mashable
This new announcement of the Capital One FarmVille partnership will have players of the game scrambling for some new gladiator armor. The appearance of the credit card company in the game provides chances for easy and fast ways to earn points.
Players can take advantage of the Capital One FarmVille collaboration with the company’s mascot, the Visigoth statue. By placing this figure on your farm you can get double the points whenever you harvest crops. Players will also get the chance to dress their characters in branded clothing, the Visigoth costume -- something that hasn’t been done in FarmVille before.
For all who love the popular Facebook game, this Capital One FarmVille partnership is sure to bring some new fun to be had in their crop harvesting adventures.
Players can take advantage of the Capital One FarmVille collaboration with the company’s mascot, the Visigoth statue. By placing this figure on your farm you can get double the points whenever you harvest crops. Players will also get the chance to dress their characters in branded clothing, the Visigoth costume -- something that hasn’t been done in FarmVille before.
For all who love the popular Facebook game, this Capital One FarmVille partnership is sure to bring some new fun to be had in their crop harvesting adventures.
Trend Themes
1. Branded Collaborations - Exploring collaborations between companies and popular games to offer unique branded experiences.
2. In-game Rewards - Implementing incentives within games to encourage engagement and loyalty through earning points or rewards.
3. Virtual Fashion - Introducing branded clothing options within virtual worlds or games to enhance user customization and self-expression.
Industry Implications
1. Fintech - Opportunity for credit card companies to partner with gaming platforms and offer incentives tied to their products or services.
2. Gaming - Collaborating with brands to incorporate branded content, clothing, and in-game rewards to enhance player experience.
3. Social Media - Creating more immersive and interactive experiences within social media games to increase user engagement and drive brand awareness.
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