This Company Specializes in Producing Animal-Free Outerwear
Katherine Pendrill — December 10, 2015 — Social Good
References: mammothouterwear & kickstarter
'Mammoth Outerwear' is a challenger brand that specializes in producing animal-free outerwear. While there are a number of companies producing premium outerwear, the majority of these brands use the fur and skins of animals to produce their products. Mammoth Outerwear offers a cruelty-free alternative for consumers who are looking for a more sustainable way to stay warm.
Mammoth Outerwear was founded by the Toronto Argonauts James Yurichuk and Anthony DeBartolo. The company offers animal-free outerwear that is designed and produced in Canada. To keep consumers feeling warm and dry in some of the harshest conditions, the company uses materials such as PrimaLoft Gold Insulation. This performance-quality insulation mimics goose down without adding bulk or weight. The jacket is also equipped with features such as climate control back straps, felted pockets and built-in thumbholes, all of which help to keep the wearer comfortable in transitional temperatures.
Mammoth Outerwear is currently running a Kickstarter campaign to bring its cruelty-free parkas to those who are forced to brave the wind and snow each winter.
Mammoth Outerwear was founded by the Toronto Argonauts James Yurichuk and Anthony DeBartolo. The company offers animal-free outerwear that is designed and produced in Canada. To keep consumers feeling warm and dry in some of the harshest conditions, the company uses materials such as PrimaLoft Gold Insulation. This performance-quality insulation mimics goose down without adding bulk or weight. The jacket is also equipped with features such as climate control back straps, felted pockets and built-in thumbholes, all of which help to keep the wearer comfortable in transitional temperatures.
Mammoth Outerwear is currently running a Kickstarter campaign to bring its cruelty-free parkas to those who are forced to brave the wind and snow each winter.
Trend Themes
1. Cruelty-free Outerwear - Opportunity to disrupt the traditional outerwear industry by providing animal-free alternatives for consumers.
2. Sustainable Fashion - Opportunity to tap into the growing demand for ethical and sustainable fashion products.
3. Performance Insulation - Disruptive potential in the development of innovative insulation materials that mimic the properties of down without using animal products.
Industry Implications
1. Fashion - Opportunity to offer cruelty-free alternatives in the fashion industry.
2. Outdoor Apparel - Opportunity to disrupt the outdoor apparel industry by providing animal-free alternatives.
3. Textile Manufacturing - Opportunity to innovate in the production of performance insulation materials for the textile industry.
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