Bangs Corresponds Color of Footwear to a Non-Profit Partner
Tiana Reid — January 10, 2013 — Social Good
References: bangsshoes & facebook
The easiest and most simple comparison for Bangs would be TOMS shoes. But that wouldn't be quite fair. This isn't simply a one-for-one model. A portion of the net profits (20% to be exact) from each pair of shoes sold from this social business goes toward a non-profit organization, which is their partner.
But not just any non-profit organization. There's an element of cause customization, if you will, involved in the business model. The issues coordinate to the color of the shoe. Red is for disaster aid; blue is for clean water; khaki is for development; and green is for development.
Contact Information
Bangs website
Bangs on Facebook
Bangs on Twitter
Bangs on YouTube
But not just any non-profit organization. There's an element of cause customization, if you will, involved in the business model. The issues coordinate to the color of the shoe. Red is for disaster aid; blue is for clean water; khaki is for development; and green is for development.
Contact Information
Bangs website
Bangs on Facebook
Bangs on Twitter
Bangs on YouTube
Trend Themes
1. Cause Customization - Disruptive innovation opportunity: Creating products or services where consumers can customize their involvement in a cause based on their preferences.
2. Social Business - Disruptive innovation opportunity: Developing business models that incorporate a social mission and allocate a portion of profits to non-profit organizations.
3. Color Coordination - Disruptive innovation opportunity: Linking different colors of products to specific social or environmental issues, allowing consumers to visually support a cause.
Industry Implications
1. Apparel and Footwear - Disruptive innovation opportunity: Revolutionizing the apparel and footwear industry by integrating social responsibility into product offerings and profit allocation.
2. Non-profit - Disruptive innovation opportunity: Partnering with social businesses to create unique fundraising opportunities and engage consumers in supporting specific causes.
3. Social Impact - Disruptive innovation opportunity: Exploring ways to increase social impact by aligning product attributes, such as colors, with relevant social or environmental issues.
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