The 'Fusion Shell' is Designed for Tackling Cold Environments
Katherine Pendrill — January 14, 2016 — Fashion
References: aetherapparel & blessthisstuff
The 'Fusion Shell' by Aether Apparel is a high-tech snow shell that is designed to stand up to some of the coldest environments. While there is no shortage of performance outerwear available to consumers, this jacket includes several mountain-ready features that help it stand out against comparable jackets.
Unlike basic outwear, the Fusion Shell is made with modern fabric technology that helps to keep consumers warm and comfortable in frigid environments. The shell is equipped with an ergonomic fit that gives the wearer a greater range of motion than a traditional jacket. The coat also features a 3-point adjustable hood, which can be pulled over a helmet or toque. There is even an interior google pocket that gives skiers and snowboarders a handy storage space.
The high-tech outwear is the perfect choice for outdoor enthusiasts who aren't afraid of a little snow.
Unlike basic outwear, the Fusion Shell is made with modern fabric technology that helps to keep consumers warm and comfortable in frigid environments. The shell is equipped with an ergonomic fit that gives the wearer a greater range of motion than a traditional jacket. The coat also features a 3-point adjustable hood, which can be pulled over a helmet or toque. There is even an interior google pocket that gives skiers and snowboarders a handy storage space.
The high-tech outwear is the perfect choice for outdoor enthusiasts who aren't afraid of a little snow.
Trend Themes
1. High-tech Outerwear - The use of modern fabric technology in this snow shell presents an opportunity for brands to invest in high-tech outerwear production.
2. Ergonomic Fits - The ergonomic fit of Fusion Shell presents opportunities for brands to pursue innovative design and better performance of outdoor gear.
3. Mountain-ready Features - The mountain-ready features of Fusion Shell demonstrate the potential for innovation in creating niche performance products for specific environments.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can invest in incorporating modern technology in their products for better performance in various environments.
2. Skiing and Snowboarding - The skiing and snowboarding industry could cater to their consumers better by creating more ergonomic and performance-oriented apparel.
3. High-performance Gear Manufacturing - The creation of clothing and gear for harsh weather conditions could present innovative breakthroughs in high-performance gear manufacturing.
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