Dolby Cinema Brings the Brand's Technology Under One Roof
Meghan Young — January 12, 2015 — Tech
CES 2015 showcased a range of exciting multimedia technology, yet many of the television and sound systems are arguably short-sighted; which brings us to the Dolby Cinema. A concept introduced last year and in the process of being implemented this year, the Dolby Cinema is a public space that will bring together the brand's unrivaled innovations including Dolby Atmos under one roof.
Since the creation of Atmos, the company has created new laser projectors that would grant a high-end theatrical experience to the world. The Verge does point out, "Dolby is just one company, and competitors like DTS are readying their own answers to Atmos. But that’s just a sign that Dolby is defining the conversation." With Dolby Cinema, the brand demonstrates time and again how it is continuing to think beyond the next big thing.
Since the creation of Atmos, the company has created new laser projectors that would grant a high-end theatrical experience to the world. The Verge does point out, "Dolby is just one company, and competitors like DTS are readying their own answers to Atmos. But that’s just a sign that Dolby is defining the conversation." With Dolby Cinema, the brand demonstrates time and again how it is continuing to think beyond the next big thing.
Trend Themes
1. High-end Theater Experiences - Dolby Cinema showcases innovations like Dolby Atmos to create immersive movie-watching experiences.
2. Public Spaces for Multimedia Technology - Dolby Cinema creates a public space that brings together the brand's latest multimedia innovations.
3. Competition in Sound Technology - Competitors like DTS are readying their own answers to Dolby Atmos, creating a competitive landscape in sound technology.
Industry Implications
1. Entertainment - Dolby Cinema revolutionizes the entertainment industry by enhancing movie-watching experiences through cutting-edge technology.
2. Audio Technology - Dolby Cinema's introduction of Dolby Atmos and laser projectors disrupts the audio technology industry by setting new standards in sound quality.
3. Multimedia Technology - The concept of Dolby Cinema brings together various multimedia technologies, paving the way for advancements in the multimedia industry.
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