California's Crystal Cathedral Struggles to Meet Financial Needs
Katie Cordrey — January 31, 2010 — Lifestyle
According to Steven Colbert, “God loves blinking lights and Dolby stereo,” but those are among the cutbacks that may have to be made at the Southern Californian megachurch, the Crystal Cathedral. Robert H Schuller’s legacy project is in financial trouble and is struggling after an $8 million drop in revenue in 2009.
To keep the 7,000-member church afloat, the Crystal Cathedral is selling 170 acres of Orange County property known as Rancho Capistrano, cutting television broadcasts and laying off 50 employees. The church claims that the economy, not a family feud, caused a drop in support.
To keep the 7,000-member church afloat, the Crystal Cathedral is selling 170 acres of Orange County property known as Rancho Capistrano, cutting television broadcasts and laying off 50 employees. The church claims that the economy, not a family feud, caused a drop in support.
Trend Themes
1. Megachurch Financial Troubles - Disruptive innovation opportunities include finding alternative revenue streams and exploring more cost-effective methods of operating megachurches.
2. Cutbacks and Downsizing in Megachurches - Disruptive innovation opportunities include reevaluating church expenses and finding creative ways to engage and serve members without expensive resources.
3. Impact of Economic Downturn on Megachurches - Disruptive innovation opportunities include developing strategies to adapt to changing financial landscapes and maintaining sustainable operations in challenging economic times.
Industry Implications
1. Religious Organizations - Disruptive innovation opportunities include rethinking traditional revenue models and exploring innovative approaches to religious services and community engagement.
2. Broadcasting and Media - Disruptive innovation opportunities include creating new platforms and technologies for delivering religious content and messages to a wider audience in a more cost-effective manner.
3. Real Estate and Property - Disruptive innovation opportunities include leveraging unused property assets and exploring alternative uses or partnerships to generate revenue for megachurches.
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