Malaysia Airlines' iPad Check-in Kiosk is Aimed at Frequent Flyers
Robyn Currie — June 26, 2010 — World
References: mhkiosk.malaysiaairlines & engadget
Malaysia Airlines' iPad check-in is the latest in companies adapting to the technological desires of their consumers. This time the airline giant has created specialized kiosks at their Kuala Lumpur Sentral stop.
These dedicated iPad kiosks will make it easier for travellers in the know to get around. Geared towards the frequent flier, the Malaysia Airlines iPad check-ins are a trial run; if they are a success, expect other airlines to follow their lead.
Implications - Technological advancements are constantly on the rise due to the rapid rate at which new products are being produced. Companies can benefit from introducing new ways for customers to partake in an interactive experience with the products they use, and the most modern way to do so is through the use of technology.
These dedicated iPad kiosks will make it easier for travellers in the know to get around. Geared towards the frequent flier, the Malaysia Airlines iPad check-ins are a trial run; if they are a success, expect other airlines to follow their lead.
Implications - Technological advancements are constantly on the rise due to the rapid rate at which new products are being produced. Companies can benefit from introducing new ways for customers to partake in an interactive experience with the products they use, and the most modern way to do so is through the use of technology.
Trend Themes
1. Airline Ipad Check-ins - As more airlines adopt this technology, companies can explore further ways to optimize the check-in process and enhance the customer experience.
2. Specialized Kiosks - Businesses can create specialized kiosks for their frequent customers to increase consumer loyalty and retention.
3. Interactive Customer Experience - As technology continues to advance, companies can leverage it to create more interactive and engaging experiences for their customers.
Industry Implications
1. Airlines - Airlines can adopt specialized iPad check-in kiosks and other technology to streamline the check-in process for their frequent fliers and enhance the overall customer experience.
2. Technology - Technology companies can capitalize on the demand for interactive experiences and create specialized kiosks and other technology for businesses in various industries.
3. Hospitality - Hotels and other hospitality businesses can adopt specialized kiosks and other technology to improve guest experiences and increase customer retention.
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