Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
Summer Luu — December 14, 2010 — Marketing
References: southwest & eturbonews
The Southwest Airlines Twitter account (@southwestair) is giving their online followers a chance to win $1000 gift cards through the '12 Days of Luv' contest.
For each of the following 12 days, tweeps are asked for a FUN holiday photo. Each day has a theme, which will be announced at some point during the day, so twitterers really have to keep their eyes glued to the feed. The active online participation and engagement is a great marketing tool to get consumers tweeting and buzzing about Southwest Airlines and '12 Days of Luv.'
For each of the following 12 days, tweeps are asked for a FUN holiday photo. Each day has a theme, which will be announced at some point during the day, so twitterers really have to keep their eyes glued to the feed. The active online participation and engagement is a great marketing tool to get consumers tweeting and buzzing about Southwest Airlines and '12 Days of Luv.'
Trend Themes
1. Social Media Contests - The use of social media contests like the '12 Days of Luv' can create viral engagement and buzz for brands like Southwest Airlines.
2. Real-time Engagement - The real-time aspect of the contest, with themes announced throughout the day, encourages active participation and keeps followers engaged.
3. User-generated Content - By asking followers to share FUN holiday photos, Southwest Airlines can leverage user-generated content to showcase customer experiences.
Industry Implications
1. Airlines - Airlines can harness the power of social media contests to increase brand awareness and engage with customers in a fun and interactive way.
2. Marketing - The '12 Days of Luv' contest demonstrates how social media can be a powerful marketing tool to generate buzz and promote brand loyalty.
3. Photography - The contest provides an opportunity for photography enthusiasts to showcase their skills and creativity through themed holiday photos.
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