Bizarre Ad Becoming Viral
Cowbag — March 20, 2007 — Pop Culture
References: youtube
This new viral from Nivea, launching their 'Goodbye Cellulite' range is going to be massive on the web - as normal you heard it first on TrendHunter. Remember Em Rocks!
Implications - Viral campaigns have become a trend with the popularization of social media and peer to peer sharing; however, there is no guarantee a commercial will go viral. Therefore, companies must not rely on popular topics, humor and intelligence in order to generate a buzz-worthy campaign. Companies can help support their viral campaigns through pairing the "viral" commercial with interactive ideas as well as traditional advertising forms such as print and billboard.
Implications - Viral campaigns have become a trend with the popularization of social media and peer to peer sharing; however, there is no guarantee a commercial will go viral. Therefore, companies must not rely on popular topics, humor and intelligence in order to generate a buzz-worthy campaign. Companies can help support their viral campaigns through pairing the "viral" commercial with interactive ideas as well as traditional advertising forms such as print and billboard.
Trend Themes
1. Viral Campaigns - Opportunity for companies to create buzz-worthy campaigns by leveraging popular topics, humor, and intelligence.
2. Peer-to-peer Sharing - Companies can tap into the power of social media and peer-to-peer sharing to amplify the reach of their marketing messages.
3. Interactive Advertising - Combining interactive elements with traditional advertising forms can enhance the impact of viral campaigns.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can leverage viral campaigns to create awareness and promote their products, like Nivea did with their 'Goodbye Cellulite' range.
2. Advertising and Marketing - The advertising industry can explore innovative ways to enhance the virality of campaigns through social media and creative content.
3. Media and Entertainment - The media industry can utilize viral campaigns as a means to engage audiences and increase viewership for TV shows, movies, and other entertainment content.
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