Nivea 'The Million Moments of Touch' Wants You to Hug & Kiss More
Katherinev123 — February 8, 2012 — Lifestyle
Last year, Nivea launched the 'A Million Moments of Closeness' campaign to encourage people to share their stories about "closeness," and now for Valentine's Day, Nivea has launched 'The Million Moments of Touch' campaign to get more people hugging, kissing and simply engaging in more physical contact.
'The Million Moments of Touch' campaign kicked off with a party, which featured guest speakers like Rebecca Romijn and Jerry O'Connell, who talked about Nivea's products and why it's important for couples to touch each other, and Dr. Drew, who discussed the science behind touching. The touch-promoting campaign also includes a social media element, in which you can win a date night paid for by Nivea by liking its Facebook page and then making a vow to touch your significant other every single day.
'The Million Moments of Touch' campaign kicked off with a party, which featured guest speakers like Rebecca Romijn and Jerry O'Connell, who talked about Nivea's products and why it's important for couples to touch each other, and Dr. Drew, who discussed the science behind touching. The touch-promoting campaign also includes a social media element, in which you can win a date night paid for by Nivea by liking its Facebook page and then making a vow to touch your significant other every single day.
Trend Themes
1. Physical Touch Promotion - Opportunity for businesses to create campaigns that encourage physical touch and closeness.
2. Social Media Engagement - Opportunity for businesses to leverage social media platforms to engage with customers and promote their brand.
3. Science-based Marketing - Opportunity for businesses to incorporate scientific evidence into their marketing strategies to influence consumer behavior.
Industry Implications
1. Skincare and Cosmetics - Opportunity for skincare and cosmetics companies to develop products that promote physical touch and closeness.
2. Event Planning - Opportunity for event planning companies to create experiences that highlight the importance of physical touch and engagement.
3. Digital Marketing and Advertising - Opportunity for digital marketing and advertising agencies to design effective social media campaigns that drive engagement and brand awareness.
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