Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free
Katherinev123 — December 8, 2011 — Tech
References: facebook & brandingmagazine
According to the Kodak 'Free Mark' campaign, there are billions of photos on Facebook that are just crying out to be liberated and enjoyed outside of the web. To encourage people to do more with their online photos, Kodak has enlisted the help of comedian and actor Mark Malkoff. Malkoff will be trapped inside a plexiglass box until 1 million Facebook photos have been "set free."
To help free Mark, participants can use the My Kodak Moments app or go to a KODAK Picture Kiosk to create a free, 8×10 collage using their Facebook photos. Participant's don't have to be where the NYC plexiglass box containing Malkoff is, either. You can simply download the app or the collage coupon at Kodak's Facebook page, create your collage or photo book and then print out your creation. The Kodak 'Free Mark' Facebook page also features live video footage of Malkoff trapped inside the box in addition to a running counter that displays how many pictures have been freed so far.
To help free Mark, participants can use the My Kodak Moments app or go to a KODAK Picture Kiosk to create a free, 8×10 collage using their Facebook photos. Participant's don't have to be where the NYC plexiglass box containing Malkoff is, either. You can simply download the app or the collage coupon at Kodak's Facebook page, create your collage or photo book and then print out your creation. The Kodak 'Free Mark' Facebook page also features live video footage of Malkoff trapped inside the box in addition to a running counter that displays how many pictures have been freed so far.
Trend Themes
1. Photo-liberating Campaigns - Encouraging people to free and use their online photos in creative ways outside of social media platforms.
2. Free Collage Creations - Offering free, customizable, high-quality prints of Facebook photos through Kodak Picture Kiosks and photo books.
3. Innovative Marketing Collaborations - Partnering with popular personalities like comedian Mark Malkoff to increase brand awareness and drive user engagement.
Industry Implications
1. Photography - Opportunities to provide innovative and convenient printing options for social media users and develop creative marketing campaigns to boost brand value.
2. Social Media - Opportunities to incorporate engaging offline activities related to online content that increase user retention and create a unique experience for customers.
3. Technology - Opportunities to use artificial intelligence and machine learning to streamline the photo curation and printing process and provide more personalized offerings.
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