Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence
Katherinev123 — December 23, 2011 — Marketing
References: clicquotworld & brandingmagazine
The Veuve Clicquot 'Wish You Were Here' campaign is an initiative from the French luxury champagne company to showcase its global presence and connection to people, places and events all over the world.
Using a multimedia, crowdsourced platform, Veuve Clicquot invites its fans, customers and official contributors to provide photos and videos of the "Veuve Clicquot spirit and lifestyle" -- for example, their experiences in fashion, travel, food and design.
The Veuve Clicquot 'Wish You Were Here' campaign site features a wall that displays all of the submissions the brand receives from the public as well as submissions from its contributors, who comprise tastemakers in fashion, design, art, food and more. The site also allows visitors to locate different Veuve Clicquot events happening across the globe, such as 'Clicquot in the Snow' in Thredbo, Australia.
Using a multimedia, crowdsourced platform, Veuve Clicquot invites its fans, customers and official contributors to provide photos and videos of the "Veuve Clicquot spirit and lifestyle" -- for example, their experiences in fashion, travel, food and design.
The Veuve Clicquot 'Wish You Were Here' campaign site features a wall that displays all of the submissions the brand receives from the public as well as submissions from its contributors, who comprise tastemakers in fashion, design, art, food and more. The site also allows visitors to locate different Veuve Clicquot events happening across the globe, such as 'Clicquot in the Snow' in Thredbo, Australia.
Trend Themes
1. Multimedia Crowdsourcing - The trend of using multimedia, crowdsourced platforms to engage fans and customers can create opportunities for businesses to showcase their global presence and connect with their audience on a more personal level.
2. Experiential Marketing - The trend of using experiential marketing campaigns, such as 'Wish You Were Here,' allows brands to create immersive experiences that engage consumers and build a stronger connection to the brand.
3. Localization of Global Brands - The trend of localizing global brands, like Veuve Clicquot showcasing events happening across the globe, presents opportunities for businesses to tailor their strategies and offerings to specific markets while maintaining a unified brand identity.
Industry Implications
1. Luxury Goods - Luxury goods companies, like Veuve Clicquot, can leverage multimedia crowdsourcing and experiential marketing to enhance their brand image and engage with their affluent customer base.
2. Travel and Hospitality - The travel and hospitality industry can benefit from experiential marketing campaigns like 'Wish You Were Here' to promote their destinations and create a sense of wanderlust among potential travelers.
3. Fashion and Design - Fashion and design industries can adopt the trend of localizing global brands to attract a diverse customer base and showcase their products in different cultural contexts.
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