Virgin First Valentimes Campaign Helps You Celebrate Your 'Firsts'
Katherinev123 — February 11, 2012 — Special
References: facebook & brandingmagazine
Virgin is helping you celebrate Valentine's Day with its Virgin First Valentimes app, an app that reminds you of your 'firsts' with your friends and loved ones.
The romantic app, which is available at Virgin's Facebook fan page, will help you remember your first-time experiences with others. You just have to 'Like' Virgin's Facebook page, choose one of your Facebook friends and the Virgin First Valentimes app will explore your Facebook history to reveal the first time you took a photo with that person, the first event you attended together and your first Facebook post to one another. Users are also invited to add their 'firsts' to Virgin History and share it with other Virgin companies, says BrandChannel.
The romantic app, which is available at Virgin's Facebook fan page, will help you remember your first-time experiences with others. You just have to 'Like' Virgin's Facebook page, choose one of your Facebook friends and the Virgin First Valentimes app will explore your Facebook history to reveal the first time you took a photo with that person, the first event you attended together and your first Facebook post to one another. Users are also invited to add their 'firsts' to Virgin History and share it with other Virgin companies, says BrandChannel.
Trend Themes
1. Love-story Sharing Apps - The trend of love-story sharing apps creates a space for apps that facilitate storytelling and sharing of personal experiences with loved ones, which could be used by brands to create memorable campaigns.
2. Personal History Reminders - The trend of personal history reminders, which remind people of their memorable moments, creates opportunities for brands to connect with their audience around emotional moments and become a part of their cherished memories.
3. Social Media Data Interpretation - The trend of social media data interpretation, where algorithms are used to interpret social media data, creates possibilities to develop new ways to utilize this data and personalize user experiences.
Industry Implications
1. Social Media - The social media industry can leverage the trend of love-story sharing apps to develop platforms where people can share and communicate their personal stories.
2. Retail - The retail industry can incorporate the trend of personal history reminders to create personalized campaigns that create an emotional connection with customers.
3. Marketing and Advertising - The marketing and advertising industry can utilize the trend of social media data interpretation to tailor campaigns to the specific individual, providing a more personalized experience.
1.1
Score
Popularity
Activity
Freshness
