Orange Harp is an Exclusively Eco-Friendly Shopping Platform
Laura McQuarrie — March 31, 2015 — Eco
References: itunes.apple & psfk
Orange Harp is an eco-friendly shopping app that's designed for those who want to find one-of-a-kind items from brands that are conscious of environmental and social issues. As there becomes more of a market for products that are eco-friendly, as well as produced and shipped responsibly, Orange Harp helps to connect businesses with the people who respond to their initiatives.
Many of the brands featured on the app help to empower women in the developing world, or provide aid to war veterans. Since its important for consumers to understand where their garments have come from, Orange Harp even includes a feature that lets users watch videos of the clothing creators in action to assure authenticity and a connection to an item that they might purchase.
Many of the brands featured on the app help to empower women in the developing world, or provide aid to war veterans. Since its important for consumers to understand where their garments have come from, Orange Harp even includes a feature that lets users watch videos of the clothing creators in action to assure authenticity and a connection to an item that they might purchase.
Trend Themes
1. Eco-friendly Shopping - The trend of eco-friendly shopping presents an opportunity for businesses to innovate in sustainable practices and connect with environmentally conscious consumers.
2. Socially Responsible Brands - The trend of socially responsible brands opens up opportunities for businesses to support social causes and empower marginalized communities while attracting consumers who value ethical purchasing.
3. Transparency in Supply Chain - The trend of transparency in supply chain allows businesses to differentiate themselves by providing visibility into the production process, building trust with consumers who prioritize knowing the origins of their products.
Industry Implications
1. Fashion - The fashion industry has a disruptive innovation opportunity to adopt sustainable practices, support social causes, and increase transparency in the supply chain.
2. Retail - The retail industry can leverage the trend of eco-friendly shopping and socially responsible brands to curate sustainable product offerings and cater to conscious consumer demands.
3. Technology - The technology industry can contribute to the trend of sustainable shopping by developing advanced apps and platforms that facilitate eco-friendly shopping experiences and promote transparency and accountability.
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