Merienda Picnic is an On-Demand Service Perfect for Summer Weekends
Meghan Young — July 7, 2015 — Lifestyle
References: meriendapicnic & techcrunch
Packing the perfect picnic can be a chore not many people are up for, yet Merienda Picnic takes the work out of it in order for a truly enjoyable and relaxing time. Merienda Picnic is an on-demand service that delivers full stocked baskets in under an hour. Although launched in New Orleans, it's a service that many cities will want to benefit from, especially as summer gets into full swing.
With baskets ranging from $45 to $1000, Merienda Picnic works with local cheese, charcuterie and wine shops to provide high-quality goods for the baskets. Founded by Andrea Hernandez, the baskets can be custom built to match the theme of events such as a surprise engagement, brunch or a girls day out.
With baskets ranging from $45 to $1000, Merienda Picnic works with local cheese, charcuterie and wine shops to provide high-quality goods for the baskets. Founded by Andrea Hernandez, the baskets can be custom built to match the theme of events such as a surprise engagement, brunch or a girls day out.
Trend Themes
1. On-demand Picnic Services - Creating on-demand services that deliver fully stocked picnic baskets in under an hour can disrupt the traditional picnic planning experience.
2. Customizable Picnic Experiences - Offering customizable picnic baskets that can match the theme of events like surprise engagements or girls' day out can provide a unique and personalized experience for customers.
3. Collaboration with Local Shops - Partnering with local cheese, charcuterie, and wine shops to curate high-quality goods for picnic baskets can boost local businesses and create a mutually beneficial relationship.
Industry Implications
1. Food Delivery - Food delivery services can explore the concept of providing fully stocked picnic baskets in addition to their regular restaurant offerings, providing customers with a convenient outdoor dining option.
2. Event Planning - Event planning companies can incorporate on-demand picnic services as part of their offerings, providing clients with unique and hassle-free picnic experiences for various occasions.
3. Local Specialty Stores - Local specialty stores, such as cheese, charcuterie, and wine shops, can explore partnerships with on-demand picnic services to expand their customer base and showcase their products in curated picnic baskets.
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