The MikMak App is Making Infomercials for Millennials
Malika Renee Butss — May 14, 2015 — Business
References: itunes.apple & fashionista
The MikMak app is a millennial-targeted application that allows users to shop for various products with the help of in-app infomercials.
Developed by Rachel Tipograph, the MikMak app presents a list of goods from beauty products to home decor. When users come upon a product they like, they are presented with an informational video very much like the infomercials on television. Each product comes with several informational videos ranging from serious and strictly informative to comical and extremely enthusiastic. The need for various video options is to inform the developers of which videos receive the best user retention.
Still in its beta stage, the MikMak app is set to officially launch in June and will be available for download in the iTunes store.
Developed by Rachel Tipograph, the MikMak app presents a list of goods from beauty products to home decor. When users come upon a product they like, they are presented with an informational video very much like the infomercials on television. Each product comes with several informational videos ranging from serious and strictly informative to comical and extremely enthusiastic. The need for various video options is to inform the developers of which videos receive the best user retention.
Still in its beta stage, the MikMak app is set to officially launch in June and will be available for download in the iTunes store.
Trend Themes
1. Infomercial Shopping Apps - Creating mobile apps that incorporate infomercial-style videos for product promotion and sales.
2. Millennial-targeted Shopping Apps - Developing mobile applications specifically designed to cater to the shopping preferences of millennials.
3. In-app Video Marketing - Utilizing in-app videos as a marketing strategy to engage and inform users about products and services.
Industry Implications
1. E-commerce - Exploring the use of infomercial-style videos in e-commerce platforms to enhance product promotion and sales.
2. Mobile App Development - Leveraging the growing demand for mobile apps that provide unique shopping experiences to target millennial consumers.
3. Market Research - Offering market research services to aid app developers in identifying user preferences and optimizing video content for maximum engagement.
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