'Audi at Home' Allows People to Book a Luxury Car Via Smartphone
Cadhla Gray — November 11, 2015 — Autos
Audi has been keeping consumers on their toes with digitally integrated apps and services like the 'Audi Mileage Tracker' app and now the 'Audi at Home' vehicle-sharing service.
This service is starting out at only two American residences -- the Four Seasons Residences in Miami and the LUMINA condominium project in San Francisco -- both luxury residences for wealthy people. The app allows people who live there to use their smartphone for "spontaneous booking" of a sleek Audi vehicle on short notice.
Upon ordering and reservation, the car is brought to the property by a valet and returned to the same person once the trip is completed. This way, the vehicle-sharing service introduces Audi's target market, older upper-class people, to its line of cars, hopefully resulting in some major purchases.
This service is starting out at only two American residences -- the Four Seasons Residences in Miami and the LUMINA condominium project in San Francisco -- both luxury residences for wealthy people. The app allows people who live there to use their smartphone for "spontaneous booking" of a sleek Audi vehicle on short notice.
Upon ordering and reservation, the car is brought to the property by a valet and returned to the same person once the trip is completed. This way, the vehicle-sharing service introduces Audi's target market, older upper-class people, to its line of cars, hopefully resulting in some major purchases.
Trend Themes
1. Luxury Vehicle-sharing Services - The rise of luxury vehicle-sharing services like 'Audi at Home' integrating digital apps and services introduce high-end car brands to upper-class consumers and boost future purchase potential.
2. On-demand Vehicle Reservations - Short-notice on-demand reservation services for luxury vehicles such as 'Audi at Home' demonstrate the potential for similarly integrated apps and services in the car rental and transportation industry.
3. Innovative Valet Services - Innovative valet services like those employed by 'Audi at Home' are a growing trend in the luxury car industry and related industries such as hospitality and residential real estate.
Industry Implications
1. Automotive - Luxury vehicle-sharing services like 'Audi at Home' introduce high-end car brands to potential future buyers while expanding on convenient and innovative automotive services.
2. Hospitality - The incorporation of luxury vehicle-sharing services and innovative valet services like 'Audi at Home' into luxury hotels and resorts presents opportunities for streamlined guest experiences and future customer loyalty.
3. Residential Real Estate - Luxury vehicle-sharing services and valet services like 'Audi at Home' added as amenities in high-end residential developments increase property value and attract potential buyers looking for added convenience and luxury.
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