Wes Walcott — January 2, 2013 — About
References: youtube
Halloween is a wonderful time of year – especially here at Trend Hunter when we have our annual pumpkin carving party.
On this fun-filled day, the entire Trend Hunter staff gets dressed up and divides into groups to see which team can carve the best jack-o-lantern. The costumes were wildly varied and incredibly imaginative, with people disguised as everything from popular cinema icons to reality TV stars to popular Internet memes. The pumpkin carvings were also impressive, with many teams trying to capture the meta theme of placing a pumpkin within a pumpkin.
Specially brewed Highballer Pumpkin Ale from Grand River Brewing in Cambridge helped fuel the good times throughout the afternoon and into the evening, as many of us stuck around after work hours to gorge on candy and keep the pumpkin-carving party going.
On this fun-filled day, the entire Trend Hunter staff gets dressed up and divides into groups to see which team can carve the best jack-o-lantern. The costumes were wildly varied and incredibly imaginative, with people disguised as everything from popular cinema icons to reality TV stars to popular Internet memes. The pumpkin carvings were also impressive, with many teams trying to capture the meta theme of placing a pumpkin within a pumpkin.
Specially brewed Highballer Pumpkin Ale from Grand River Brewing in Cambridge helped fuel the good times throughout the afternoon and into the evening, as many of us stuck around after work hours to gorge on candy and keep the pumpkin-carving party going.
Trend Themes
1. Halloween-themed Corporate Team-building Activities - Corporate team-building activities that have a Halloween twist are growing in popularity. Companies can tap into this trend by offering unique Halloween experiences to their employees as a way to build camaraderie and boost morale.
2. Innovative Halloween Costumes - Innovation in the Halloween costume space is always sought after. There is a growing demand for creative, unique and culturally relevant costumes. Businesses can capitalize on this trend by designing and selling innovative costumes that cater to specific niche segments.
3. Pumpkin-based Food and Beverage - Halloween is not just about costumes and parties; it is also about food and beverages. The popularity of pumpkin-flavored food and drink items continues to grow. Companies can take advantage of this trend by developing new and unique pumpkin-flavored products, which can be marketed during the Halloween season.
Industry Implications
1. Corporate Event Planning - Companies specializing in event planning can offer creative, Halloween-themed team-building activities and parties to businesses that want to improve employee camaraderie and boost morale.
2. Costume Retail - Retailers specializing in costumes can offer more unique and innovative Halloween costumes to consumers looking for something different than what is commonly offered.
3. Food and Beverage Manufacturing - Food and beverage manufacturers can develop new pumpkin-flavored products, such as pumpkin spice beer or pumpkin spice latte-flavored snacks, for the Halloween season to cater to consumers' love of pumpkin-based food and beverages.
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