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Bad Weather Friends

Clean the Sky - Positive Eco Trends & Breakthroughs

Umbrella Friends are a Friendly Face in the Storm

— June 23, 2009 — Fashion
Sometimes all you need in bad weather is to see a friendly face... oh, and a umbrella. Fred Flare recognizes the need for both these things with Umbrella Friends.

The Umbrella Friend Umbrellas by Fred Flare come in a variety of colors, and feature a face as the top of the umbrella, and feet as the handle. The quirky designs make for a fun rainy day fashion.

Implications - Umbrellas are of the oldest and most practical innovations in history. Like most other practical innovations, the incorporation of style and personal flavor shortly followed. Because this product has been around for so long, and is produced by so many designers and companies across the world, there are a variety of umbrellas on the market that are unconventional and catered to personal styles.
Trend Themes
1. Personalized Umbrellas - The trend in creating personalized and unique umbrellas catered to personal styles creates an opportunity for disruptors to offer new and innovative designs.
2. Quirky Accessories - The trend in quirky accessories like Umbrella Friends presents an opportunity for disruptors to create unique and playful products that add fun to everyday items.
3. Innovative Handle Designs - The trend in incorporating fun and unique handle designs on umbrellas creates opportunities for disruptors to create products that fuse fashion with function in unique ways.
Industry Implications
1. Fashion Accessories - The fashion accessories industry could expand with the incorporation of more personalized and unique umbrella designs.
2. Outdoor Gear - The outdoor gear industry can create more fun and quirky items like Umbrella Friends to add personality to everyday items.
3. Promotional Products - The promotional products industry can integrate fun and unique handle designs in their branded umbrella products to attract more attention and create a memorable impression with customers.
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