Shape is a Well Researched Ethical Investing App
Justin Lam — June 20, 2018 — Tech
References: shapeapp.io
Ethical investing can often require a great deal of research into numerous companies but the Shape ethical investing app aims to help users keep track of companies under investigation. Founded by an investment banker and computer science alum, the ethical investing app essentially allows investors to easily research companies they want to invest in and can find ethical concerns those firms may be involved in. The information showcased on the Shape app is inputted manually based on company reports and journalistic sources. Users can also submit information not already represented in the app.
Investors using the Shape app can sort through the database compiled in the app and can avoid companies that have ties to tobacco, alcohol, weapons and nuclear projects. Firms and companies represented on the app also contain short descriptions outlining their history that may be of interest to ethically-minded investors. These descriptions include information about environmental harm, positions on foreign policy, tax schemes or economic bailouts.
Investors using the Shape app can sort through the database compiled in the app and can avoid companies that have ties to tobacco, alcohol, weapons and nuclear projects. Firms and companies represented on the app also contain short descriptions outlining their history that may be of interest to ethically-minded investors. These descriptions include information about environmental harm, positions on foreign policy, tax schemes or economic bailouts.
Trend Themes
1. Ethical Investing - There is a growing trend in ethical investing, which presents a disruptive innovation opportunity for companies that prioritize corporate social responsibility and environmental sustainability in their practices.
2. Research Apps - The development of new and innovative research apps that can streamline ethical investing processes presents a disruptive innovation opportunity for the software industry.
3. Manual Input for Investment Information - The trend of manually inputting investment information into ethical investing apps creates a disruptive innovation opportunity for data collection and analysis companies.
Industry Implications
1. Financial Services - With the growing trend in ethical investing, financial services companies now have a disruptive innovation opportunity to differentiate themselves by offering investment portfolios that prioritize social and environmental responsibility.
2. Software Development - As the market for ethical investing research apps grows, opportunities for disruptive innovation in software development also increase, as these apps can be made more user-friendly and efficient.
3. Data Collection and Analysis - Companies specializing in data collection and analysis can capitalize on the manual input trend in ethical investing apps to revolutionize this process and offer investors better insights into the social and environmental impact of their investments.
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