The Biedermann McCann Print Ads Gets You Thinking Big
Meghan Young — July 15, 2011 — Naughty
References: mccannworldgroup & ibelieveinadv
As much as you might be initially shocked by the Biedermann McCann ad campaign, it really will grab your attention. Funny enough, although it is not showing the real thing, and by thing I'm obviously referring to private bits of human anatomy, you still can't help but blushing just a bit after having been exposed to it.
Although the point of the Biedermann McCann ad campaign is to grab your attention, it is also to convey one very important message: think big. Although it isn't said in such an apparent manner like a tagline, the Biedermann McCann ad campaign is showing that with their marketing genius, they will be getting their clients to see the bigger picture by focusing on what really matters: ideas rather than budget, results rather than objective and proposals rather than briefs.
Although the point of the Biedermann McCann ad campaign is to grab your attention, it is also to convey one very important message: think big. Although it isn't said in such an apparent manner like a tagline, the Biedermann McCann ad campaign is showing that with their marketing genius, they will be getting their clients to see the bigger picture by focusing on what really matters: ideas rather than budget, results rather than objective and proposals rather than briefs.
Trend Themes
1. Attention-grabbing Ad Campaigns - Disruptive innovation opportunity: Create marketing strategies that effectively capture and retain the attention of target audiences.
2. Emphasis on Creative Ideas - Disruptive innovation opportunity: Develop branding and advertising approaches that prioritize creativity and ideation over strict adherence to budgets, objectives, or client briefs.
3. Use of Provocative Imagery - Disruptive innovation opportunity: Consider the benefits and risks of using provocative or boundary-pushing imagery in advertising, and explore how to do so in a way that resonates with target audiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Develop new and innovative advertising strategies that push boundaries, prioritize creativity, and grab the attention of target audiences.
2. Digital Marketing - Disruptive innovation opportunity: Explore how to incorporate provocative images and attention-grabbing tactics into digital marketing campaigns, while staying within ethical and legal boundaries.
3. Brand Management - Disruptive innovation opportunity: Identify how to develop brand messaging and strategies that align with a brand's values and goals, while using creative and bold approaches to stand out from the competition.
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