The iTurntable is Adapted Old Audio Technology for a Revamped Retro Electronic
Amelia Roblin — September 3, 2012 — Tech
References: austin-yang & designspotter
Modern technology comes with the benefits of accessibility, convenience and quality but the iTurntable nostalgically references earlier days of personal music machines and the golden era of illustrious musicians. What this device does is offer its user the facade of a classic record player, combined with his substantial collection of diverse digital tracks.
Austin Yang's invention is an iconic and complex iPod and iPhone dock that's fitted for the handset's positioning in the center of a simulated vinyl record. The disk spins as songs play from the smartphone through the integrated speakers, but the elaborate iTurntable is not otherwise completely aesthetic. The tone arm becomes the tactile control for playing, pausing and skipping tracks.
Austin Yang's invention is an iconic and complex iPod and iPhone dock that's fitted for the handset's positioning in the center of a simulated vinyl record. The disk spins as songs play from the smartphone through the integrated speakers, but the elaborate iTurntable is not otherwise completely aesthetic. The tone arm becomes the tactile control for playing, pausing and skipping tracks.
Trend Themes
1. Retro-futurism - The iTurntable exemplifies the recent trend towards retro-futurism, offering an updated take on classic audio technology.
2. Hybrid Devices - The combination of a record player and smartphone dock in the iTurntable represents a broader trend of hybrid devices that merge old and new technologies.
3. Nostalgia Tech - The iTurntable taps into the growing trend of nostalgia tech, which celebrates and reimagines older technologies for a modern audience.
Industry Implications
1. Audio Equipment Manufacturing - Manufacturers of audio equipment could benefit from exploring the fusion between classic and modern technology in this product.
2. Consumer Electronics Retail - Consumer electronics retailers could consider adding more nostalgia tech products to their stores to appeal to consumers' desire for vintage-inspired devices.
3. Music Streaming Services - Music streaming services could partner with nostalgia tech companies to offer unique and innovative ways for consumers to experience their digital music collections.
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