Shake Shack Released the 'Heritage 370' Burger in South Korea
Colin Smith — August 9, 2022 — Lifestyle
References: shakeshack & brandeating
Shake Shack released a new burger at its South Korean restaurant locations titled the 'Heritage 370.' This burger simultaneously celebrates two anniversaries for the company. The first is the 370th anniversary of the special soy sauce aioli recipe used on the burger, while the second is the 6th anniversary of Shake Shack's South Korean operations.
The Heritage 370 burger features a real, high-quality Angus beef patty, a secondary egg patty for added protein, lettuce, pickled beets, and celtuce, a Chinese lettuce variety. On top of these standard ingredients, the Heritage 370 includes perilla soy sauce aioli, which awards the burger its 370 name.
In addition to serving up this new burger for the anniversary, Shake Shack is also offering the 'Hadong Chacha Shake,' a fruitful shake that blends kombucha and green tea.
Image Credit: Shake Shack
The Heritage 370 burger features a real, high-quality Angus beef patty, a secondary egg patty for added protein, lettuce, pickled beets, and celtuce, a Chinese lettuce variety. On top of these standard ingredients, the Heritage 370 includes perilla soy sauce aioli, which awards the burger its 370 name.
In addition to serving up this new burger for the anniversary, Shake Shack is also offering the 'Hadong Chacha Shake,' a fruitful shake that blends kombucha and green tea.
Image Credit: Shake Shack
Trend Themes
1. Anniversary-themed Menu Items - Restaurants can create special menu items to celebrate milestones and attract customers.
2. Global Menu Localization - Restaurants can create region-specific menu items to cater to local tastes and preferences.
3. Incorporating Unique Local Ingredients - Restaurants can use local ingredients to differentiate their menu items and create a unique experience for customers.
Industry Implications
1. Restaurant Industry - Restaurants can utilize anniversary milestones as an opportunity to create special menu items and drive traffic to their establishments.
2. Fast Food Industry - Fast food chains can localize their menus to cater to local preferences and increase their appeal to customers.
3. Food and Beverage Industry - Food and beverage companies can incorporate unique local ingredients into their products to create new, distinct flavors and attract customers.
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