Dole Fruitify Beverages Support Immunity with Vitamin C
Laura McQuarrie — July 21, 2021 — Lifestyle
References: dolesunshine & prnewswire
Dole is expanding its product portfolio with Dole Fruitify, the first line of tropical juice drinks from the brand with functional ingredients like green tea and turmeric. The beverages come in at less than 100 calories per can and they boast 65% juice with no added sugar or high fructose corn syrup.
The drinks can be enjoyed as a source of Vitamin C and they help to support immunity with refreshing flavors like Glow, Replenish and Energize. While Glow pairs pineapple and mango juice with turmeric, Replenish elevates the tropical taste of pineapple with coconut water. Rounding out the trio, Energize gets its name from combining pineapple juice with invigorating green tea.
With Dole Fruitify, the brand speaks to consumers who are looking to support their health, lifestyle and the well-being of the planet.
The drinks can be enjoyed as a source of Vitamin C and they help to support immunity with refreshing flavors like Glow, Replenish and Energize. While Glow pairs pineapple and mango juice with turmeric, Replenish elevates the tropical taste of pineapple with coconut water. Rounding out the trio, Energize gets its name from combining pineapple juice with invigorating green tea.
With Dole Fruitify, the brand speaks to consumers who are looking to support their health, lifestyle and the well-being of the planet.
Trend Themes
1. Functional Juice Drinks - Dole Fruitify highlights an industry trend towards functional beverages with health-promoting ingredients like turmeric and coconut water.
2. Immunity Support Beverages - Dole Fruitify speaks to the trend of consumers seeking beverages that support immunity with added vitamin C.
3. Low-calorie Juice Options - Dole Fruitify is part of an industry trend towards low-calorie juice drinks made with natural ingredients.
Industry Implications
1. Beverage Industry - Dole Fruitify presents a disruptive innovation opportunity to the beverage industry by offering a line of functional juice drinks promoting wellness and health.
2. Health and Wellness Industry - Dole Fruitify speaks to a disruptive innovation opportunity that highlights the demand for products promoting health and wellness.
3. Natural and Organic Food Industry - Dole Fruitify supports a disruptive innovation opportunity catering to consumers seeking natural and organic food and beverage options.
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