The CLEAN Cause Zero Calorie Drinks Come in Three Flavors
Michael Hemsworth — March 26, 2020 — Marketing
References: cleancause & bevnet
The CLEAN Cause Zero Calorie drinks are the latest offering from the brand that targets the increase number of consumers seeking out alternative energy beverages and products that are free from added sugar.
The drinks are made with a base of organic sparkling Yerba Mate, and come in three flavor options including Orange Ginger, Cherry Lime and Berry Mint. Each of the beverages contain zero calories, zero carbs and zero sugar, while also containing 160mg of caffeine for an energy boost.
Founder and CEO of CLEAN Cause Wes Hurt spoke on the CLEAN Cause Zero Calorie drinks saying, "With the rise of sugar-free diets and consumers more conscious when it comes to the products they purchase, we wanted to make sure there was a better caffeine option for all of our customers. CLEAN Zero Calorie beverages have no added sugars and come in three new, refreshing flavors. We are excited to continue to launch new and innovative products to our CLEAN Cause customer family while also helping to be part of a solution for drug and alcohol addiction recovery.”
The drinks are made with a base of organic sparkling Yerba Mate, and come in three flavor options including Orange Ginger, Cherry Lime and Berry Mint. Each of the beverages contain zero calories, zero carbs and zero sugar, while also containing 160mg of caffeine for an energy boost.
Founder and CEO of CLEAN Cause Wes Hurt spoke on the CLEAN Cause Zero Calorie drinks saying, "With the rise of sugar-free diets and consumers more conscious when it comes to the products they purchase, we wanted to make sure there was a better caffeine option for all of our customers. CLEAN Zero Calorie beverages have no added sugars and come in three new, refreshing flavors. We are excited to continue to launch new and innovative products to our CLEAN Cause customer family while also helping to be part of a solution for drug and alcohol addiction recovery.”
Trend Themes
1. Alternative Energy Beverages - Disruptive innovation opportunity: Develop and market energy drinks that provide sustainable, clean energy without added sugar or artificial ingredients.
2. Sugar-free Diets - Disruptive innovation opportunity: Create and promote food and beverage products that cater to the growing demand for sugar-free options.
3. Organic Sparkling Yerba Mate - Disruptive innovation opportunity: Explore the potential of using organic sparkling Yerba Mate as a base ingredient in various beverage products for health-conscious consumers.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Revolutionize the beverage industry by developing healthier, zero-calorie options that do not compromise on taste or energy boost.
2. Health and Wellness - Disruptive innovation opportunity: Create innovative products that align with consumers' desire for healthier choices, such as sugar-free and organic options.
3. Addiction Recovery - Disruptive innovation opportunity: Explore the intersection of beverages and addiction recovery, providing supportive products that contribute to a healthier lifestyle.
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