The Clearspring Japanese Matcha Tea Range Has Been Expanded
Michael Hemsworth — April 15, 2020 — Marketing
References: clearspring & foodbev
The Clearspring Japanese matcha tea range has been expanded by the brand with a new array of curated flavors and ingredients to make them perfect for consumers seeking out a new take on the classic tea.
The new flavors include Matcha Three Mint, Matcha Ginger, Matcha Turmeric and Matcha Genmaicha, which are each blended with the base notes of matcha in mind to ensure they're as well-suited as possible. The teas are all non-GMO, organic, artificial ingredient-free, sugar-free and come packaged in teabags that are compostable.
Director at Clearspring Maria Dawson spoke on the new Clearspring Japanese matcha tea range additions saying, "The demand for matcha has grown immensely over the past few years. Our matcha blends have been launched to meet this demand, whilst adding something exciting with new flavor combinations...This launch is another big milestone for Clearspring in our mission towards sustainable packaging. Sustainability is an increasingly important factor for shoppers, and we want to do everything we can to meet this challenge, whilst continuing to innovate and deliver great tasting products.”
The new flavors include Matcha Three Mint, Matcha Ginger, Matcha Turmeric and Matcha Genmaicha, which are each blended with the base notes of matcha in mind to ensure they're as well-suited as possible. The teas are all non-GMO, organic, artificial ingredient-free, sugar-free and come packaged in teabags that are compostable.
Director at Clearspring Maria Dawson spoke on the new Clearspring Japanese matcha tea range additions saying, "The demand for matcha has grown immensely over the past few years. Our matcha blends have been launched to meet this demand, whilst adding something exciting with new flavor combinations...This launch is another big milestone for Clearspring in our mission towards sustainable packaging. Sustainability is an increasingly important factor for shoppers, and we want to do everything we can to meet this challenge, whilst continuing to innovate and deliver great tasting products.”
Trend Themes
1. Curated Flavors - There is a growing trend of curated flavors in the tea industry, providing consumers with unique and innovative options to enjoy their favorite beverages.
2. Matcha Blends - The expansion of matcha tea blends presents a disruptive innovation opportunity for tea companies to capitalize on the increasing demand for matcha while offering new flavor combinations and health benefits.
3. Sustainable Packaging - As sustainability becomes more important to shoppers, there is a trend towards sustainable tea packaging, which opens up opportunities for companies to innovate and meet the demand for eco-friendly solutions.
Industry Implications
1. Tea - Tea companies can explore curated flavor options and matcha blends to cater to consumer preferences and offer innovative tea products.
2. Food and Beverage - The expansion of curated flavor tea products, particularly matcha blends, presents an opportunity for the food and beverage industry to tap into the growing consumer interest in unique and healthy beverage choices.
3. Packaging - The shift towards sustainable packaging in the tea industry creates opportunities for packaging companies to develop eco-friendly solutions that meet the demands of tea brands and environmentally conscious consumers.
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