Travel programs increasingly focus on keeping children busy
Implications - Programs that offer parents of young children the freedom to enjoy their travels by keeping kids distracted are becoming increasingly popular. With Millennial parents prioritizing travel experiences, those that strike a balance between privacy and family bonding are able to cater to this generation's involved yet independent parenting style.
Workshop Question - How can your brand offer balanced products/services that are more specific to the needs of their target demographics?
Trend Themes
1. Child-oriented Travel Programs - Travel programs are increasingly focused on keeping children occupied during travel, making family travel more convenient and accessible for parents with young children.
2. AR Travel Distractions - Augmented reality games and apps are being developed to provide more immersive and engaging entertainment for kids during layovers and airport waits.
3. Airport Facility Exploration Apps - Mobile apps such as 'Gate Guru' are being developed to help parents navigate and locate family-friendly amenities in airport terminals.
Industry Implications
1. Hospitality - Hotels and resorts are creating structured, age-specific programs for children, providing a sense of independence for parents and kids, while offering an opportunity for child-friendly experiences.
2. Technology - Augmented reality games and mobile apps are being developed to enhance children’s travel experiences, providing new and engaging entertainment options.
3. Aviation - Airlines are offering family-specific services, such as priority boarding and luggage retrieval and childcare services, making it easier and more convenient for parents to travel with young children.
