Seedling's Sporty Toy Encourages Hands-On and Creative Play
Jana Pijak — August 1, 2016 — Life-Stages
References: seedling
Seedling's DIY foosball table kit lets kids build their own toy before playing with it. Encouraging hands-on and educational play, the toy brand specializes in crafty and engineering-themed products that range from jewelry design kits to build-your-own kites.
With its low tech toy range, Seedling aims to replace too much screen time with play opportunities that are both creative and worthwhile for both children and parents. This DIY foosball table kit is equipped with a wooden foosball box, dowel rods, balls, clothespins and a green felt sheet that double's as the table's field.
Each kit is also sold alongside a set of paper flags, washi tape, colorful markers as well as an instruction booklet and scorekeeper cards.
With its low tech toy range, Seedling aims to replace too much screen time with play opportunities that are both creative and worthwhile for both children and parents. This DIY foosball table kit is equipped with a wooden foosball box, dowel rods, balls, clothespins and a green felt sheet that double's as the table's field.
Each kit is also sold alongside a set of paper flags, washi tape, colorful markers as well as an instruction booklet and scorekeeper cards.
Trend Themes
1. DIY Toy Kits - Opportunities for toy brands to cater to the demand for hands-on and educational play.
2. Low Tech Toys - Opportunities for new and existing players in the toy industry to replace excessive screen time with creative play.
3. Craft-themed Products - Opportunities for niche brands targeting specific interests, like crafting and engineering, to differentiate themselves in the toy market.
Industry Implications
1. Toy Industry - More companies can capitalize on parents' desire to limit their children’s screen time and offer educational yet entertaining toys.
2. Education Industry - Integrating hands-on activities like these DIY kits with curriculum in schools and after-school programs can enhance STEM education and encourage children to think creatively.
3. Craft Industry - With the rise of DIY culture, offering DIY kits for various crafts like jewelry design and kite-making can appeal to adults looking for fun and creative activities to do at home.
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